#CosmeticProcedures

A surge of collagen products has flooded Thai shelves, from colorful injections in beauty clinics to powders and drinks in markets. Consumers are weighing ingestibles and innovative procedures like NeoGen plasma therapy. But do collagen shots and supplements truly restore youth, or are the gains mostly superficial? New reviews offer cautious signals, urging Thai shoppers and clinicians to tread carefully.

Thailand’s beauty market mirrors global trends, propelled by social media and celebrity endorsements. In Bangkok, clinics promote collagen as a remedy for sagging skin, fine lines, and a dull complexion. With an aging population and a cultural emphasis on youthful appearance, demand for new beauty innovations remains high. Yet scientists warn that the journey from swallowing collagen to visibly younger skin is not straightforward.

The promise of youthful, radiant skin in a bottle has led to a surge of collagen-based products in Thailand, from colourful shots on beauty shelves to powdered supplements at local markets. As Thais increasingly turn to these products—and to innovative medical procedures such as plasma-based NeoGen treatments—the question arises: do collagen shots and supplements live up to the hype? Or are their benefits merely skin-deep? Recent research, including a critical review summarized in The Guardian, brings both hope and skepticism to the collagen conversation and raises important points for Thai consumers and health professionals.