#CosmeticProcedures

The promise of youthful, radiant skin in a bottle has led to a surge of collagen-based products in Thailand, from colourful shots on beauty shelves to powdered supplements at local markets. As Thais increasingly turn to these products—and to innovative medical procedures such as plasma-based NeoGen treatments—the question arises: do collagen shots and supplements live up to the hype? Or are their benefits merely skin-deep? Recent research, including a critical review summarized in The Guardian, brings both hope and skepticism to the collagen conversation and raises important points for Thai consumers and health professionals.