#CosmeticTourism

South Korea’s rise as a global centre for cosmetic tourism is making waves throughout Asia and influencing medical travel trends worldwide. Fresh research and reportage reveal the bustling “Plastic Surgery Street” of Apgujeong in Gangnam, Seoul, now attracts more international visitors than ever, transforming the local beauty industry and prompting fresh debates on safety, pricing, and cultural attitudes towards cosmetic enhancement. The implications, both opportunities and risks, are especially pertinent for Thais considering cosmetic treatments abroad, and for the domestic industry responding to global change.