#Cravings

New scientific findings are shedding light on why saying “no” to junk food is so difficult—even when we know better. Recent research highlights how memories of fatty and sugary foods are actively stored in the brain’s hippocampus, creating deeply rooted cravings that are tough to resist, according to a summary by National Geographic and supported by studies from major research institutions (National Geographic; ScienceDaily). By understanding these mental food traps, Thai readers can better grasp the complex forces behind snack-time temptations and make smarter choices in everyday life.