#Creativity

The latest research on creativity highlights a groundbreaking insight: fostering cross-domain thinking can transform ordinary minds into highly innovative ones, reshaping how parents and educators approach children’s learning. According to a new feature in Psychology Today, experts are now urging a shift from traditional, siloed education towards cultivating abilities that span multiple fields, arguing that this approach mirrors the habits of the world’s greatest thinkers and inventors (Psychology Today). This revelation holds significant potential for Thailand, where educational reform and national innovation are pressing priorities.

A new article published in Psychology Today, titled “Why Systematic Thinking Creates Minds That Mirror Algorithms,” has sparked concern among educators and parents worldwide by suggesting that modern educational methods may be inadvertently stifling creative thinking in students. The research-backed piece points to the risks of prioritizing systematic, algorithm-like problem-solving approaches—a hallmark of many school curricula today—at the expense of nurturing originality and divergent thinking, skills crucial for thriving in a rapidly changing global economy.

A new study has uncovered a provocative link between “dark” personality traits and the use of generative artificial intelligence (AI) among university art students, sparking debate about academic integrity and the psychological pressures facing creative students in the digital age. The research, conducted among over 500 art students at leading universities in Sichuan, China, found that those with higher levels of narcissism, Machiavellianism, psychopathy, and materialism are significantly more likely to engage in both AI-assisted academic misconduct and behaviors such as plagiarism and procrastination. These patterns were also closely associated with heightened academic anxiety and frustration, suggesting a troubling cycle that may be intensified as AI technology becomes more accessible.

A growing body of research, highlighted in a recent feature by The Times of India, is challenging conventional wisdom about childhood boredom. Contrary to the belief that children’s schedules should be filled with constant activities and digital entertainment, experts now recommend that parents allow their children to experience periods of boredom. This approach, they argue, can nurture creativity, emotional resilience, and self-reliance—traits essential for thriving in today’s complex world (Times of India).

A new international campaign launched at the 2025 Cannes Lions Festival is sending a strong message: neurodivergent minds are not a passing trend, but a critical force shaping the future of creativity. The “Beyond the Brief” initiative, helmed by multinational creative agency Havas, aims to radically shift how the creative industries understand, hire, and cultivate neurodivergent talent—emphasizing their potential as essential, not simply included as an act of tokenism. As the global conversation evolves, Thai companies and creative industries are now faced with the question: how can Thailand seize the competitive advantage that embracing neurodiversity offers?

A short daytime nap, especially one that allows a person to reach a deeper stage of sleep known as N2, may considerably boost the likelihood of experiencing creative breakthroughs and “aha” moments, according to a groundbreaking new study published in PLOS Biology. The research offers the first neural clues suggesting why even brief sleep might help the brain connect dots that were previously hidden, with potential implications for Thai students, professionals, and anyone seeking to enhance their problem-solving abilities.

Artificial intelligence tools such as ChatGPT are renowned for their ability to generate a rapid torrent of original ideas—but new research suggests these machine-generated responses may be quietly steering humans toward conformity, raising important questions for educators, businesses, and policymakers in Thailand and around the world. Recent findings reported by multiple outlets, including a widely cited summary on Axios, reveal that while AI can help people brainstorm ideas faster and at greater volume, those ideas tend to be far too similar, limiting the diversity of creative thought.

A growing body of research is challenging our instinctive avoidance of boredom, suggesting that our constant efforts to escape it—especially through smartphones—may be undermining both our mental health and the potential for meaningful self-discovery. Recent findings discussed in The Guardian highlight the complexity of boredom’s role in the digital age and spark fresh debate on how Thai society should approach this underestimated emotion.

Thais, like people everywhere, live in an era saturated with digital distractions. Whether waiting in line at a food stall, riding the BTS Skytrain, or enduring a lull during classroom lectures, the reflex for many is to reach for a smartphone. The implications run deeper than wasted time: a new consensus among psychologists is that boredom, although often uncomfortable, serves an important function similar to hunger or loneliness by prompting us toward more engaging or meaningful pursuits.

Artificial intelligence is reshaping the world’s advertising industry at breakneck speed, fueling both anxiety and optimism as agencies, tech giants and creatives grapple with what some call the “death of creativity.” As Meta (formerly Facebook) and Google unveil AI tools that can automate ad creation and targeting, industry leaders now face stark questions about the future of work, the creative process, and the livelihoods of thousands—including here in Thailand, where the advertising industry is closely watching global developments.

A growing body of research is shedding light on a curious phenomenon: certain everyday sounds—including seemingly harmless ones like typing, chewing, and even the repeated beeping of a microwave—can provoke intense irritation or even anger, especially among highly intelligent individuals. These findings have important implications for how society, including Thailand, understands noise sensitivity in work, school, and public life, challenging cultural norms and opening up new debates about tolerance, productivity, and well-being.

A growing body of research is lending scientific weight to a tradition long observed by artists, inventors, and thinkers worldwide: the creative spark ignited by a nap. Recent studies and expert commentary, as highlighted in reputable outlets such as Psychology Today and ScienceAlert, suggest that even short episodes of daytime sleep can enhance creative thinking and problem-solving abilities in ways both measurable and meaningful for people of all ages.

The significance of this news resonates strongly for Thai readers, reflecting longstanding local practices of midday rest and challenging contemporary perceptions that equate constant alertness with productivity. As Thailand’s economy and education system increasingly prioritise innovation and digital skills, understanding the cognitive benefits of napping could shift attitudes among educators, employers, and families alike.

A new wave of research is transforming how we understand imagination—an essential human capacity behind innovation, memory, art, and problem-solving. According to a recent article in New Scientist, scientists now have five key tests that allow us to measure and appreciate the full scope of our imaginative powers, revealing why some people experience vibrant mental movies, while others may only summon faint outlines or abstract concepts when picturing memories or future scenarios (New Scientist).

A surge of new psychological research is challenging long-held beliefs about talent and ability, suggesting that key qualities like mindset, agility, and creativity are not fixed traits but skills that anyone can develop over time—and that cultivating these skills may be crucial for thriving in the unpredictable modern world. As daily life in Thailand and globally becomes increasingly shaped by technology, uncertainty, and rapid change, researchers and educators alike are recognizing that collective success depends less on rote memorization and more on the adaptability of our minds (Psychology Today).

A groundbreaking new study has found that simply labeling content as generated by artificial intelligence can make people feel more creative themselves—a psychological effect that could carry big implications for education, business, and digital culture in Thailand. The research, published recently and summarized by PsyPost, suggests that Thai users exposed to “AI-labeled” works may experience an uptick in their own creative self-belief, potentially impacting everything from classroom engagement to workplace innovation.

A new international brain imaging study has shed light on how sudden moments of insight—often called “aha! moments”—not only feel exhilarating, but also play a profound role in reshaping the brain and boosting memory. This research, led by neuroscientists from Duke University in the US and Humboldt and Hamburg Universities in Germany, provides compelling evidence that these flashes of creative discovery strengthen learning and may have important implications for educational practices, including those in Thailand (medicalxpress.com).

A new study published in Nature Communications has revealed what happens inside the human brain in the split second when a solution dawns like a burst of light—commonly called an “aha!” moment. Using advanced brain imaging, international researchers have traced how sudden flashes of insight not only spark satisfaction but physically change how the brain stores memories, potentially revolutionizing how we approach learning and creativity both in Thailand and abroad (MedicalXpress).

A groundbreaking new study suggests that regularly changing workplaces or working from multiple locations can speed up the creative process, helping top scientists—and potentially creatives in all fields—begin their most innovative work years sooner than if they stayed put. This insight comes from a study of Nobel Prize-winning scientists, sparking important discussions about how Thai researchers, artists, and innovators might gain an edge by embracing mobility in their work environments. The findings could have far-reaching implications for Thailand’s education, creative, and research sectors as the country strives for global recognition in science and the arts.

The stereotype of the “tortured artist” may have deeper roots in scientific reality than previously assumed. Recent research continues to reveal how the adversity of childhood—especially experiences stemming from so-called “broken homes”—can spark heightened creativity in adulthood. These findings, building on decades of psychological investigation, invite Thai readers to reflect on how life’s hardships can sometimes transform into the seeds of artistic and personal innovation, while also carrying profound implications for mental health.

In a fast-changing digital landscape, Thai parents face unprecedented challenges—some of which may come as a shock. As children grow up surrounded by screens, social media, and a seemingly endless cycle of online stimulation, their developing brains and emotional wellbeing may be at higher risk than previously understood. Recent research and global headlines underscore the importance of understanding the profound ways that technology is reshaping childhood—and what every parent needs to act on before it’s too late.

The recent “Four Fun (Parenting) Things” article on Cup of Jo spotlights light-hearted family activities—from letting kids wield a camera on vacation to innovative breakfast ideas, playing creative games like “Priorities,” sharing poems, and joining community livestreams. While these may sound like simple, everyday fun, emerging research reveals that the very things parents do to make daily life playful and creative are fundamental to children’s development, and that trending parenting practices globally are now embracing these joyful approaches.

A remarkable insight into the world of creativity comes from none other than Steve Jobs, the legendary co-founder of Apple Inc., who championed an unexpected yet profound approach: embracing boredom. According to a recent article from Inc.com source, supported by burgeoning neuroscience research, spending more time feeling bored can significantly contribute to creativity and productivity. This notion challenges the conventional view that idle time is wasted time. Instead, it suggests that a little boredom might enhance our ability to solve problems and generate innovative insights.

In a groundbreaking study published in the esteemed journal Nature Human Behavior, researchers have challenged the common stereotypes about only children. Contrary to the notion that single-child households breed “problem behaviors,” the study reveals that individuals raised without siblings often exhibit better mental health, enhanced creativity, and overall higher life satisfaction.

This comprehensive research, led by a group of scientists in China, including Jie Tang, Jing Zhang, and Wei Li, involved an extensive analysis of 7,186 individuals aged between 18 and 30. The subjects were evaluated using an array of methods such as brain imaging, behavioral assessments, and socioeconomic and childhood trauma questionnaires. Notably, the study utilized MRI scans to compare the brain structures—specifically the grey and white matter—of only children and those with siblings. The grey and white matter are crucial for thought, reasoning, and signal processing in the body.

As temperatures soar and sunlight extends its daily dominion, our brains undergo fascinating transformations that might just surprise you. From shifts in mood and social behavior to alterations in sleep and risk-taking strategies, warmer weather is not merely a backdrop—it plays an active role in reshaping how we think and interact. This seasonal metamorphosis has profound implications for our mental health, decision-making, and social dynamics, an insight now backed by recent neuroscientific research.