#CrunchyMovement

A new digital grassroots movement is gaining momentum on American college campuses, where students, inspired by social media and a growing distrust of mainstream nutrition advice, are rejecting ultra-processed foods, plastics, and so-called “forever chemicals” in favor of a “crunchy,” whole foods lifestyle. As reported in a recent New York Post feature, this subculture—previously confined to niche communities—has found energised new leaders among young people broadcasting their holistic health crusades on TikTok.