#Cults

A dramatic new Netflix series, “Sirens,” has reignited public debate around cult psychology by illustrating, beneath its quirky and extravagant surface, the disturbingly subtle methods that cults use to recruit and control followers. The show, set on a remote island where an affluent community is ruled with an iron will by leader “Kiki,” draws viewers in with eccentric rituals and oddball characters—only to reveal the deeply manipulative psychological machinery that traps people in such groups (RNZ).

A new Netflix series shines a harsh light on how high-control groups recruit and maintain followers, peeling back the quirks and gloss to reveal the psychological machinery behind manipulation. Set on a secluded island, the show follows an elite community ruled with an iron will by a leader named Kiki. The drama uses eccentric rituals and colorful characters to lead viewers toward a troubling truth: how easily people can be drawn in and how hard it becomes to escape. The portrayal resonates with real-world concerns about coercive groups in Thailand and around the world.

A growing body of research is shattering myths about cult recruitment, exposing the dark psychological playbook behind how ordinary people are lured and ultimately ensnared by manipulative groups. Grounded in analysis inspired by the new TV series “Sirens,” which satirically depicts a lavish cult community, recent findings underscore that the path into cults is less about gullibility and more about sophisticated psychological manipulation, an insight with urgent relevance in Thailand and around the world (The Conversation).

A growing body of research is debunking myths about how people fall for cults. Instead of gullibility, experts point to sophisticated psychological manipulation that can ensnare ordinary individuals. This insight resonates with concerns in Thailand about coercive groups, and it highlights the universal need for awareness and education to protect communities.

For many Thai readers, cults may seem foreign or sensational. Yet cult-like groups—whether religious, spiritual, or secular—have appeared in Asia for decades. Understanding how these groups operate helps not only distant victims but also strengthens Thai society against coercive tactics that threaten families and communities.