#Culturalauthenticity

Buddhist scholars throughout Thailand are raising critical concerns about the commercialized Western mindfulness movement, warning that the popular emphasis on “staying present” risks transforming ancient contemplative traditions into oversimplified self-help products that ignore essential ethical, social, and philosophical foundations while potentially causing psychological harm to practitioners seeking instant stress relief rather than genuine spiritual development. The growing critique of “McMindfulness” culture challenges Thailand’s wellness industry to preserve authentic Buddhist teachings while addressing legitimate mental health needs in contemporary society.

Thai Buddhist scholars warn that the Western mindfulness movement risks hollowing ancient practices into simple self-help tricks. They emphasize ethics, community, and wisdom as essential to true practice, and caution that superficial stress relief can mislead those seeking genuine spiritual growth.

Researchers note that mindfulness has drifted from its Buddhist roots, focusing on personal productivity and mood regulation rather than moral precepts, social responsibility, and insight into suffering. This shift risks turning meditation into a consumer product rather than a pathway to compassionate understanding within communities.