#CulturalIdentity

A growing body of research suggests high achievement alone doesn’t guarantee well-being. For Thai readers, the focus should shift from what is done to how progress is measured and the standards set. Rethinking personal benchmarks can bring more meaning to daily life.

In Thailand, fast-paced culture and social media amplify upward comparisons. External markers—likes, exam results, and job titles—often shape self-worth. This dynamic influences well-being as the country seeks resilient, fulfilled, and productive citizens.

A new analysis by a leading research library examines how law, culture, and personal identity intersect in Thailand’s naming system. The study shows how surnames, given names, and nicknames shape daily life, legal processes, and international interactions for Thais navigating registration, transliteration, and name changes.

Historically, Thai naming practices reflect social, religious, and bureaucratic structures. Surnames became widespread after the Surname Act of 1913 as part of state modernization. Since then, every family is expected to register a unique surname, creating a government-regulated identifier that touches government databases, education, and everyday introductions.

Despite following every productivity guide, adopting the healthiest diet, and striving for perfection, an increasing number of Thais and people worldwide finish each day feeling like they have fallen short. This unsettling phenomenon—of ticking all the boxes yet still feeling unsuccessful—is now being dissected by new research and expert opinion, revealing that the root causes often run deeper than lack of effort or discipline. According to a recent article published by VegOut Magazine on July 21, 2025, the answer lies not in what people are doing, but in how they measure their progress and the expectations they set for themselves (VegOut Magazine).

Scientists have unlocked a universal code to what it means to be “cool”—and it turns out, these qualities transcend cultural boundaries. According to groundbreaking research published in the Journal of Experimental Psychology, people around the world, from the United States to China, Nigeria to Germany, consistently identify a set of six core personality traits that define the elusive concept of “coolness.” The findings are reshaping our understanding of how global media, social trends, and cultural exchange converge to create modern social archetypes, with important implications for Thailand’s own youth, education, and cultural landscape.

A global study identifies six core traits that define “cool,” cutting across cultures and countries, including Thailand. Researchers say extroversion, hedonism, power, adventurousness, openness to experience, and autonomy shape how young people experience media, trends, and social life in Thai schools and communities. The findings offer fresh insight into how global exchange influences Thai youth, education, and culture.

The appeal of being cool has long influenced friendships, fashion, and status. A cross-country team surveyed nearly 6,000 adults in 13 nations, asking them to rate others as “cool,” “uncool,” “good,” or “not good.” Across Bangkok, Berlin, and Lagos, a similar profile emerged: energetic social presence, pleasure-seeking, influence, risk-taking, openness, and independence.

A recent global study reframes “cool” as a cluster of six core traits rather than a fleeting trend. Published in a leading psychology journal, the research investigates how media and Western values shape perceptions of cool—even in Thai classrooms and communities where local culture blends with global influence.

Thai students, teachers, and parents are navigating questions of identity, belonging, and aspirations in a rapidly changing media landscape. With social media and pop icons shaping trends, researchers explored what truly defines cool and whether those qualities translate across cultures.

A new international study has turned a spotlight on the ever-elusive concept of “coolness,” revealing that the quality might be less about trendsetting or attitude, and more about six key personality traits. Published in the Journal of Experimental Psychology: General, this research offers fresh insights not just into pop culture, but also into the ways global media and Western values shape our perceptions—even here in Thailand, where local and global cultures intersect constantly (NYTimes).

Khun Chang Khun Phaen stands as a cornerstone of Thai literature, blending folklore, romance, supernatural elements, and social drama. At its center is a legendary love triangle and a cast of characters whose motives, virtues, and flaws resonate with readers today. This piece offers a concise overview before introducing the key figures readers want to know: Phlai Ngam, Wanthong (Nang Phim Philalai), Nang Srimala, Khun Chang, and Khun Phaen.

Originating as an oral tale and later rendered in poetic verse, the epic spans more than 20,000 lines. Set in the Ayutthaya era, its plot follows Khun Phaen, a charming but impoverished strategist with mystical gifts; Khun Chang, wealthy yet lacking in charm; and the beautiful Wanthong, whose misfortune mirrors broader social expectations. Across generations, the trio faces abductions, betrayals, magical conflicts, and misunderstandings that culminate in a royal verdict requiring Wanthong to choose, ultimately leading to her execution. This enduring story continues to be explored through modern re-tellings and scholarly debates, shaping Thai cultural conversations.

Khun Chang Khun Phaen, the grand epic of Thai literature, stands as a cultural touchstone that’s equal parts folklore, romance, supernatural adventure, and complex social drama. At its heart lies an unforgettable love triangle and the fates of characters whose motives, virtues, and flaws feel as vivid today as they did centuries ago. This article provides a concise overview of the story before delving into the personalities and roles of its major figures—particularly those sought by readers: Phlai Ngam, Wanthong (also known as Nang Phim Philalai), Nang Srimala, Khun Chang, and Khun Phaen.

A new wave of scholarship is overturning the simplistic view of English as a “killer language” steamrolling over the world’s linguistic diversity. Recent findings, as highlighted in Laura Spinney’s latest article for Big Think, reveal that while English remains undeniably dominant, its expansion and alleged impact on other languages are far more complex than previously thought. Instead of a binary narrative of destruction and supremacy, researchers now see English as both converging and diverging — simultaneously fueling the birth of new varieties, while occupying a unique and dynamic role in multilingual societies worldwide. These insights are critical for Thai readers, educators, and policymakers grappling with the place of English in a rapidly globalizing region.

A fresh wave of scholarship challenges the idea that English relentlessly erodes linguistic diversity. While English remains dominant, researchers say its influence is more nuanced than a simple battle of loss and supremacy. For Thai readers, educators, and policymakers, this evolving understanding offers a more balanced view of how English fits into multilingual societies and what it means for Thailand’s education and culture.

English rose to its global prominence in the globalization era, becoming a common lingua franca. Critics once labeled it a “killer language” that would drive smaller tongues to extinction. But leading linguists argue the term misleads. English has expanded as a practical tool for international communication, while many indigenous languages continue to thrive in daily life outside Europe. In other words, bilingualism and multilingualism persist, and the “killer language” label reflects a Eurocentric perspective rather than global linguistic realities.