#Culture

Expedia’s 2025 Island Hot List has thrust a diverse array of global destinations into the spotlight, with Thailand’s Koh Samui earning distinguished praise as the island “best for affordable luxury,” reflecting the ongoing evolution of traveler priorities worldwide and signaling significant tourism prospects for the Thai archipelago. The Hot List—a data-powered compendium based on verified traveler insights—serves as both a trend barometer and a practical guide for millions of globetrotters seeking idyllic escapes in the year ahead. For Thai readers, Koh Samui’s inclusion offers both national pride and an urgent call to prepare for new waves of international visitors.

The latest research and expert perspectives suggest that the quest for life’s meaning should not be treated as a puzzle to solve, but instead as an ongoing practice to engage with uncertainty, difficulty, and change. This reframing could be crucial for Thais navigating life transitions—whether it’s a recent graduate adjusting to post-academic life, a retiree redefining purpose, or anyone feeling lost after losing familiar routines. According to leading behavioral scientists, the path to meaning is not linear or formulaic, but deeply connected to our ability to adapt, reflect, and build coherence from ever-changing experiences (Big Think).

As fitness trends continue to sweep through gyms and online communities around the world, many Thai fitness enthusiasts are wondering: Does the way you breathe really affect your workout results? A new wave of research, highlighted in a recent feature by The New York Times, offers both scientific clarity and simple advice for those keen to optimize their exercise routines—without getting lost in breathing hype or misinformation (nytimes.com).

In Thailand, where more people are embracing jogging along the Chao Phraya, yoga in Lumpini Park, and HIIT classes in Bangkok’s fitness studios, understanding these breathing insights can help everyday athletes maximize performance and recovery while staying focused on the joys of movement.

In a digital age dominated by artificial intelligence, the way we speak and write is subtly, but steadily, shifting—thanks in large part to tools like ChatGPT. According to a new study by the Max Planck Institute for Human Development, English speakers have begun to incorporate certain AI-style phrasings, termed “GPT words,” into everyday communication at a remarkable pace over the past 18 months. The findings suggest that the boundary between human expression and machine-generated language is becoming less distinct, raising important questions for language, culture, and education in Thailand and around the world (Gizmodo).

South Korea’s rise as a global centre for cosmetic tourism is making waves throughout Asia and influencing medical travel trends worldwide. Fresh research and reportage reveal the bustling “Plastic Surgery Street” of Apgujeong in Gangnam, Seoul, now attracts more international visitors than ever, transforming the local beauty industry and prompting fresh debates on safety, pricing, and cultural attitudes towards cosmetic enhancement. The implications, both opportunities and risks, are especially pertinent for Thais considering cosmetic treatments abroad, and for the domestic industry responding to global change.

A pioneering study published in July 2025 has found that women tend to experience a sharp decline in anger as they reach and move through midlife, challenging common assumptions about mood instability and emotional health during menopause. This research, featured in Menopause, the journal of The Menopause Society, provides new insights that could reshape how Thai women understand their own emotional trajectories as they age, and how healthcare providers support them through the menopause transition.

A recent spotlight from international travel media has cast fresh light on the appeal of multi-country Asian cruises, reflecting a growing trend among Thai travelers seeking both adventure and relaxation on the high seas. The profile of a 14-day Asian cruise with “unforgettable views” highlights both the luxurious comforts and the cultural immersion that these modern voyages now offer, signaling a shift in travel patterns post-pandemic as Thais and other Asian tourists increasingly explore their own region by sea.

Thailand, like many countries across the globe, is entering a demographic era that will reshape its society, economy, and healthcare system: the age of the rapidly aging population. Recent analysis from financial institution Goldman Sachs, as summarized in the article “The Surprising Implications of an Aging Population” (goldmansachs.com), illustrates the far-reaching consequences of this trend—not just for industrialized economies, but also for fast-developing nations like Thailand.

The essence of this news lies in the profound societal changes sparked by longer lifespans and falling birth rates. Demographers and economists warn that, while increasing longevity is a triumph for public health, it introduces new challenges that affect economic growth, labor markets, public finances, and healthcare provision. In Thailand, policymakers, university researchers, and public health officials are already grappling with these questions, seeking strategies to care for a swelling cohort of older adults without stalling the country’s development.

A new article in Psychology Today has shed light on a persistent human trait: our tendency to resist anything unfamiliar—a phenomenon that impacts Thai society and communities worldwide in subtle but powerful ways. Recent research highlights how fear of difference is nurtured not just by our brains’ wiring but by deeply embedded societal lessons learned from family, school, and cultural narratives as we grow up (Psychology Today).

The significance of these findings lies in their resonance with ongoing social, educational, and cultural challenges across Thailand. As Thai society becomes more diverse—whether through ethnic communities in the North, the southern Malay-speaking provinces, or Bangkok’s increasingly international population—the question of how we react to “the other” has real implications for social harmony, inclusiveness in education policy, and economic opportunity. By understanding why humans instinctively draw comfort from the familiar and label the different as potentially risky, we can begin to address sources of prejudice and open doors to creativity and collaboration that are essential in an interconnected world.

The lines between extroversion and introversion are rarely clear-cut, according to the latest psychological research and expert commentary published in HuffPost’s “6 Signs That You Might Be An Extroverted Introvert” (HuffPost). As many Thais return to office life, social gatherings, and family reunions post-pandemic, the nuances of how we relate to others—and ourselves—have never felt more important. In a society known for its “kreng jai” culture (consideration for others and social harmony), understanding one’s place on the introvert-extrovert spectrum could be the key to better mental health and more harmonious relationships, both at home and work.

Abandoned and forgotten places across the globe are experiencing an unlikely revival — as must-see tourist attractions, according to a recent overview by CNBC. Once neglected due to war, natural disasters, industry collapse, or the inexorable passage of time, these evocative spaces are drawing travelers in ever-growing numbers, offering both a thrill and a powerful lesson in history and resilience. The transformation of derelict ruins, shipwrecks, ghost towns, and relics of war into popular travel destinations signals a broader shift in tourism, where fascination with the uncanny and a hunger for unique experiences collide with heritage preservation and community revitalization efforts.

A recent analysis of the world’s largest tourism economies underscores the immense financial impact of travel on nations’ prosperity, with the United States and China leading the global hierarchy in 2024. Data published by the World Travel & Tourism Council (WTTC) and visualized by Visual Capitalist shows that the U.S. tourism sector generated a staggering US$2.36 trillion this year, while China followed as a rapidly growing market at $1.3 trillion Visual Capitalist.

In a world where boundaries between technology and humanity are blurring, a growing number of people are forming deep, even marital, relationships with artificial intelligence (AI) chatbots, challenging long-held assumptions about love, companionship, and the human psyche. A recent feature by The Guardian explores the touching, complex, and sometimes controversial stories of individuals who have married or formed romantic bonds with AI personalities, highlighting a new dimension of digital life that is rapidly gaining attention worldwide, including in Thailand.

The myth that waking up at 5 a.m. is the golden ticket to success has long dominated social media feeds, with influencers and productivity gurus touting early morning routines as essential for achieving peak performance. However, recent research and expert interviews suggest that true mental strength isn’t about clock-watching at dawn—it’s about aligning daily habits with personal biology, flexible routines, and conscious energy management. For Thai readers searching for practical, science-backed strategies to improve productivity and well-being, the latest findings shine a light on a more balanced, adaptable pathway to success.

For anyone who has struggled through an exhausting workout or high-stakes athletic event, the sensation that time stretches out—every minute crawling by—will be a familiar one. Now, new research published in the journal Brain and Behavior is shedding light on why our brains seem to play tricks on us during physically demanding activities. The study, led by a sports scientist from Canterbury Christ Church University in collaboration with researchers at the University of Groningen and Vrije University of Amsterdam, reveals that intense exercise distorts our sense of time, making external clocks run slow while our own bodies move at full speed (Earth.com).

A recent study from the University of Georgia has challenged the long-held belief that more exercise automatically translates to better mental health, revealing that not just the act of exercising, but the context in which it occurs, plays a pivotal role in determining its psychological impact (UGA News). This latest research invites Thai readers to rethink the way society prescribes and participates in physical activity, suggesting important implications for health promotion, education, and community wellness.

For many Thais struggling to stick with regular exercise, the solution may not be about finding more time or better equipment, but rather choosing physical activities that suit their personality. According to a new study published in Frontiers in Psychology and highlighted by CNN, matching workouts to personality traits can not only make exercise more enjoyable but may also lead to better long-term results.

Historically, the quest for sustaining an active lifestyle has often been met with frustration, as standard health advice tends to promote one-size-fits-all solutions like running, high-intensity workouts, or group fitness classes. But as recent research indicates, these approaches could be counterproductive—especially for people whose natural preferences make such routines actually demotivating. In a society like Thailand, where the fast-paced Bangkok work life and rural traditions collide, this insight sheds new light on the barriers keeping many from regular exercise.

A fresh wave of psychological research is offering valuable insights into why high-profile figures such as former US president Donald Trump—and other leaders with pronounced narcissistic traits—react so defensively, or even aggressively, when confronted with evidence of their own mistakes. Drawing on interviews, recent peer-reviewed studies, and organizational psychology, experts say these reactions are not just personality quirks, but reflect deeper dynamics in workplaces and governments worldwide—raising profound questions about power, accountability, and the future of leadership, including in Thailand’s evolving corporate, political, and academic environments.

An eye-opening new investigation is unraveling the hidden layers of the ultra-wealthy’s personal lives, revealing that vast fortunes do not necessarily insulate individuals from emotional challenges or problematic behaviors. Friends, aides, and associates of billionaires and multimillionaires have disclosed a tapestry of secrets, painting a picture of high drama, emotional volatility, and even compulsive hoarding behind closed doors—offering a rare look at the underbelly of luxury living.

This research, highlighted in a recent Daily Mail report, compiles anecdotes from those intimately familiar with the ultra-rich. Among the revelations: explosive tantrums triggered by minor inconveniences, elaborate rituals of control over staff, and shocking hoarding episodes where designer goods and prized objects accumulate in chaotic, unsanitary piles. Such accounts fundamentally challenge the public’s common perception of wealthy lifestyles as effortless, orderly, or immune to everyday anxieties.

In a fascinating turn for relationship sciences, new research has shed light on the specific facial features women notice first when evaluating a man’s attractiveness. Contrary to the prevailing idea that broad general impressions or stereotypically “obvious” features dominate initial attraction, evidence now points overwhelmingly to three key facial characteristics: the lips, jawline, and cheekbones. This revelation comes from a 2009 study published in the Journal of Experimental Social Psychology and has been widely discussed in contemporary media, including recent analysis by YourTango and ScienceDaily (YourTango; ScienceDaily).

In a recent analysis published by Forbes, a psychologist has shed new light on the two dramatic extremes in the spectrum of romantic relationships—intensely obsessive love, known as love mania, and a debilitating fear of love itself, described as philophobia. These findings are shaping contemporary understanding of how individuals relate to intimacy, with wide-ranging implications for mental health professionals and everyday people alike (Forbes.com).

For Thai readers, where cultural ideals often emphasise harmonious relationships and filial piety, this research is a timely reminder that the psychological underpinnings of love can be as complex as they are universal. In a society that values family cohesion and long-term commitment, understanding the extremes of emotional attachment—and detachment—may offer important insights for navigating everything from romantic partnerships to friendship and kinship.

A new report spotlighting “time vampires”—those small but persistent inefficiencies that waste our daily hours—has revealed why so many Thais feel perennially busy despite advances in productivity tools and digital conveniences. The Psychology Today article “5 Time Vampires Everyone Should Watch Out For” written by a clinical psychologist, offers practical insights into how seemingly minor habits add up to a significant drain on our lives, a finding with deep resonance in Thai society where busyness is often equated with virtue.

A wave of new research and cultural conversation is challenging the long-standing assumption that exercise’s primary purpose is to achieve physical ideals. Instead, experts and individuals are finding that the true benefits of moving our bodies reach far deeper—improving mental health, brain function, community connection, and overall well-being—regardless of changes on the bathroom scale.

The most recent discussion, highlighted in The Atlantic’s July 2025 newsletter by Isabel Fattal, asks why people move their bodies and what motivates them to keep going. As noted by contributors such as Xochitl Gonzalez and Julie Beck, many grew up linking exercise exclusively with weight loss, often battling cycles of discouragement. However, emerging thought leaders argue that reframing movement as a source of joy, agency, and mental relief—rather than simply a tool to sculpt bodies—opens the door for more sustainable and self-affirming habits. For some, this means trading high-intensity workouts for the pleasures of running with a pet, weight lifting, group classes, or even simple nature hikes. The emphasis is personal exploration and finding what fosters comfort and connection to one’s body (The Atlantic).

A growing wave of psychological research and theory is turning the spotlight away from the individual mind and highlighting the profound impact of relationships on mental health. New arguments from the field of relational psychology challenge the traditional view that mental disorders are rooted solely within the individual, calling for a social and interpersonal understanding of mental wellbeing—a perspective with sweeping implications for how Thai society approaches mental health care.