#Culture

Artificial intelligence is reshaping a longstanding Thai tradition by bringing fortune-telling into the online age. In Thailand, fortune-telling—locally known as Mor Doo—has long guided decisions on love, career, and business. Now, digital platforms and AI tools are offering quick, personalized readings that blend time-honored beliefs with modern technology, illustrating both continuity and change in how Thais seek certainty in an uncertain world.

This shift resonates strongly with younger readers. A Bangkok resident who goes by the nickname “Whan” turned to ChatGPT for guidance about her relationship after deciding the traditional session was too costly and time-consuming. She provided details of her birth chart and uploaded images for palm and facial readings. In response, AI delivered rapid, tailored advice around the clock. Across Thai social media, tutorials appear on how to obtain AI readings, and many users praise the speed and perceived accuracy of these digital services.

A growing number of organisations worldwide are embracing a four-day work week, but does cutting a day really boost happiness and productivity—or is it just clever marketing? With large-scale research now emerging, the debate is shaping modern work culture, including conversations in Thailand’s rapidly evolving professional landscape.

In a recent overview published by business researchers in Psychology Today, the four-day work week (abbreviated 4DWW) is framed as either a compressed workweek—where employees work four 10-hour days for the same total hours—or a genuine reduction to around 32 hours weekly with no cut in salary or benefits. Growing in popularity post-pandemic, this model taps into worldwide trends toward flexible schedules, aiming to improve both employee well-being and organisational efficiency. According to the American Psychological Association, the percentage of companies in the United States offering a 4DWW jumped from 14% in 2022 to 22% in 2024, echoing global momentum (APA), and a LinkedIn survey found 54% of workers identified the 4DWW as among their most desired benefits (Asana).

A growing global movement toward a four-day work week is prompting Thai professionals to reimagine productivity and balance. But as organisations experiment, questions linger: can one fewer day truly boost happiness and output, or is it marketing hype dressed as innovation? The conversation is especially timely in Thailand’s dynamic business scene, where hybrid work and flexible schedules are taking hold.

Leading voices describe 4DWW in two forms: a compressed week of four 10-hour days or a genuine reduction to about 32 hours weekly with pay and benefits preserved. Post-pandemic demand for flexible schedules aligns with strong evidence that a shorter week can improve wellbeing and efficiency. In the United States, reports show a rise in 4DWW adoption from 14% of companies in 2022 to 22% in 2024, while a majority of workers in a LinkedIn survey highlighted it as a highly desirable benefit. These signals reflect a broader global trend toward balancing work with personal life, which Thai firms are actively watching.

Tourism is bouncing back, with 2024 marking another peak year for international travel. But the surge brings a familiar challenge: overtourism. Data cited by Deutsche Welle indicate about 1.5 billion people traveled for leisure last year, making it the second-busiest year on record after 2019. This rapid rebound raises urgent questions about sustainability, local wellbeing, and the capacity of communities to absorb large visitor numbers.

Overtourism describes a level of visitation that harms residents’ daily life or degrades the visitor experience. In Europe and Asia alike, popular destinations face crowded streets, strained services, and environmental stress. For Thailand, famous spots such as Phuket, Bangkok, and the Similan Islands embody both the economic benefits of tourism and its potential downsides when volumes rise unchecked.

As international tourism rebounds to near-historic highs in 2024, destinations across the globe, including Thailand, are grappling with the complex challenge of overtourism. Recent insights published by Deutsche Welle reveal that around 1.5 billion people travelled for leisure last year, marking it as the second busiest year for global tourism ever recorded, surpassed only by 2019 (DW). This surge has reignited urgent debates about the sustainability of tourism, with mounting evidence that unchecked visitor volumes can damage local environments, disrupt daily life, and strain vital infrastructures.

Christianity is undergoing a significant shift, with Asia taking a central role in shaping the religion’s future. New research and regional insights from scholars and faith leaders show not only a growing Christian population in Asia, but also stronger indigenous leadership and fresh theological expressions from cities like Seoul, Manila, and Ho Chi Minh City. This regional vitality is fueling a broader global conversation about mission, social engagement, and faith under pressure.

A growing body of research warns that cannabis use among older adults carries increasing health risks, a concern that grows as legalization expands and social attitudes shift. A recent analysis highlights a sharp rise in cannabis consumption among people aged 65 and older, sparking urgent discussions among health professionals about safety, regulation, and how Thailand should respond in its rapidly aging society.

A cautionary incident underscores the issue: a 76-year-old woman seeking insomnia relief consumed several THC-laced edibles in one night, experiencing anxiety and heart palpitations that led to an emergency visit. She recovered and was discharged, but the episode illustrates vulnerabilities many seniors face. As a geriatrician notes, aging brains are more sensitive to psychoactive substances, a reality for Thai seniors with hypertension or arrhythmias, where drug interactions and falls could amplify risks.

Christianity, long considered the spiritual anchor of the West, is now undergoing a historic transformation with Asia increasingly taking center stage, according to the latest research and regional insights from scholars and faith leaders. Recent publications and conferences highlight that not only is the Christian population in Asia growing at a robust pace, but the region’s believers are also becoming influential agents in reshaping global Christianity, sending new missionaries westward and offering unique responses to social change and political pressure. The findings mark a pivotal moment for a religion that, for centuries, was driven by Western missionary expansion, but is now witnessing energetic growth, indigenous leadership, and new theological expressions from Seoul, Manila, Ho Chi Minh City, and beyond.

A growing wave of scientific research is sounding the alarm on the increasing health risks linked to cannabis use among older adults, as usage climbs to record levels amidst expanded legalization and shifting social attitudes. The latest analysis, published in the Journal of the American Medical Association (JAMA), reveals a sharp uptick in cannabis consumption by individuals aged 65 and older, igniting urgent debate among health experts about the safety, efficacy, and regulation of cannabis use in Thailand’s rapidly aging society.

A sweeping new analysis of decades of health research has found that the quality of our close relationships—more than our cholesterol levels, career achievements, or even genetic makeup—most powerfully determines whether we age well, maintain sharp minds, and live happy, resilient lives well into old age. These findings, drawing on landmark studies including the Harvard Study of Adult Development and recent international meta-analyses, suggest that nurturing emotionally supportive connections may be the single most effective “health habit” for thriving across the lifespan—outpacing even diet and physical activity (Psychology Today, published 1 June 2025).

A comprehensive review of decades of health research shows that the quality of our close relationships may be the single strongest predictor of healthy aging, sharper thinking, and lasting happiness. This finding places emotional connections at the forefront of well-being, even ahead of cholesterol levels, career success, or genetic factors. The research incorporates landmark studies such as the Harvard Study of Adult Development and recent international meta-analyses, and underscores the idea that nurturing supportive bonds is a powerful daily habit for thriving across the lifespan. In Thai media and among health professionals, this perspective invites a shift in how we define preventive health.

A recent study published in the Journal of Personality and Social Psychology indicates that individuals who cheat once are more likely to cheat again years later. The research argues that dishonesty may reflect a lasting personality tendency rather than a purely situational lapse, with implications for relationships, classrooms, and workplaces in Thailand, a society that values trust and integrity.

Trust is central in Thai life, from marriages to classrooms and business deals. The question of whether “once a cheater, always a cheater” resonates beyond theory into everyday life is both personal and cultural. Thai readers are familiar with stories of betrayal in various settings, prompting debates about whether such acts are momentary mistakes or enduring patterns. The study provides comprehensive data that can inform these conversations.

A recent study has turned conventional wisdom on its head by revealing that conflict-driven behaviors—not simply a lack of positive gestures—are the main link between the personality trait of neuroticism and diminished relationship satisfaction. The findings shed critical light on how personality shapes emotional intimacy, and suggest new, targeted ways for couples in Thailand and beyond to build healthier, happier relationships.

Neuroticism, characterized by emotional instability, persistent worry, and mood swings, is common among the Thai population, just as it is globally. Traditionally, experts have advised couples to focus on increasing positive behaviors—small acts of kindness, frequent expressions of affection, and supportive communication. However, this week-long study, which tracked the daily behaviors of 246 participants, found that it is the prevalence of specific negative, conflict-driven acts, such as criticism or making a partner cry, that most strongly erodes satisfaction between romantic partners. Positive acts such as giving compliments were found to be beneficial but were not substantial enough to explain or offset the connection between neuroticism and dissatisfaction (Neuroscience News).

A new study challenges the idea that a lack of positive gestures alone fuels relationship dissatisfaction among people high in neuroticism. The research indicates that conflict-driven behaviors are the primary link between neurotic traits and lower relationship satisfaction. For couples in Thailand and beyond, these findings offer fresh avenues to build healthier, more resilient partnerships.

Neuroticism involves emotional instability, persistent worry, and mood swings. While Thai society values family harmony and self-control, researchers tracked daily behaviors of 246 participants and found that negative, conflict-related acts—such as criticism or emotional hurt—most strongly erode relationship satisfaction. Positive actions like compliments help, but they do not fully counteract the impact of neuroticism on satisfaction.

A groundbreaking study reveals the brain pathways that make some individuals adapt to fearful situations more quickly. The findings could inform better treatments for anxiety-related conditions in Thailand and beyond. Research used advanced brain-recording technologies and behavioral analysis in animal models to identify two distinct circuits that drive fear adaptation: one linked to persistent escape and another to rapid habituation.

This matters for Thai readers because anxiety disorders, phobias, and PTSD are global challenges that affect families and communities, especially amid social change, the pandemic, and urban stress. Understanding the biology behind how people respond to repeated threats can shape how Thai clinicians diagnose and tailor treatments. As mental health awareness grows in Thailand, scientific insights like this strengthen public health policy, clinical practice, and conversations about resilience within families and communities.

A groundbreaking new study has shed light on the neural pathways in the brain that determine why certain individuals adapt to fearful situations more rapidly than others—findings that could pave the way for improved treatments of anxiety-related disorders in Thailand and beyond (Neuroscience News). By utilizing advanced brain-recording technologies and behavioral analysis in animal models, researchers identified two distinct brain circuits that drive differences in fear adaptation: one associated with persistent escape behavior, and another facilitating swift habituation to threats.

A recent large-scale study has revealed a significant decline in mothers’ mental health across socioeconomic groups between 2016 and 2023, raising urgent questions about the impact of intensive parenting practices on psychological well-being. Health and education experts in Thailand, where family and achievement hold central roles in society, are watching these findings closely for clues about parenting’s evolving pressures and how best to support families through them (Boston Globe).

In a groundbreaking analysis involving almost 200,000 mothers and data from the National Survey of Children’s Health, researchers observed the percentage of mothers reporting “excellent” mental health drop from 38.4% in 2016 to just 25.8% in 2023. Meanwhile, the prevalence of those rating their mental health as “fair” or “poor” rose from 5.5% to 8.5%. This decline cuts across mothers with children of all ages, from newborns to teenagers, and extends through varied economic backgrounds.

A groundbreaking new study published in the Journal of Personality and Social Psychology has found that individuals who cheat once are highly likely to cheat again, even years later. This wide-ranging investigation challenges the notion that dishonesty is merely situational, instead suggesting that for many, the tendency to cheat is a persistent personality trait. The findings have significant implications for relationships, education, and workplace ethics in Thailand, a society that values trust and integrity.

A new, large-scale study reveals a notable drop in mothers’ mental health from 2016 to 2023 across socioeconomic groups. As Thailand places high value on family harmony and achievement, Thai health and education experts are keen to understand how intensive parenting practices might be contributing to rising stress among mothers and families.

The study tracked nearly 200,000 mothers, using data from the National Survey of Children’s Health. It found that the share reporting “excellent” mental health fell from 38.4% in 2016 to 25.8% in 2023. Those rating their mental health as “fair” or “poor” rose from 5.5% to 8.5%. The decline spans ages from newborns to teenagers and crosses economic backgrounds.

A growing body of research suggests that a simple adjustment to daily routines—standing up or taking a brisk stroll for just two minutes after every twenty minutes of sitting—could play a crucial role in stabilising blood sugar, even for those who struggle to fit formal exercise into their lives. Health experts are drawing attention to the so-called ‘2 per 20’ rule, which is quickly gaining traction as an accessible strategy for people at risk of diabetes and those seeking to maintain better metabolic health amid increasingly sedentary lifestyles, such as those common among office workers and students in Thailand and around the world. (Indian Express)

A growing body of research and a compelling new book suggest that the secret to raising ultra-successful children isn’t micromanaging their lives but rather stepping back—supporting, guiding, and letting them try, fail, and try again. In a recent CNN feature drawing on journalist Susan Dominus’s book “The Family Dynamic: A Journey Into the Mystery of Sibling Success,” rare insights are offered from families who have raised Olympic athletes, high-powered entrepreneurs, renowned writers, and accomplished professionals. The key, it seems, is not hovering over every homework assignment or soccer practice but providing a warm, supportive home environment while nurturing independence and resilience (CNN).

A growing body of research suggests that raising ultra-successful children isn’t about micromanagement. Instead, a warm, supportive home that invites independence and resilience may matter most. A recent feature draws on journalist Susan Dominus’s work in The Family Dynamic: A Journey Into the Mystery of Sibling Success, sharing stories from families with Olympic athletes, tech innovators, and renowned writers. The lesson is clear: trust professionals, back kids from the sidelines, and let them try, fail, and try again.

A growing body of research suggests a small daily habit can curb post-meal blood sugar spikes. Standing up or taking a brisk two-minute walk after every twenty minutes of sitting may help stabilise glucose levels, even for those who can’t fit formal exercise into their routines. Health experts are embracing the so-called “2 per 20” rule as an accessible strategy for people at risk of diabetes and for anyone aiming to improve metabolic health amid increasingly sedentary lifestyles, common among office workers and students in Thailand.

Acts of kindness are not only good for those on the receiving end—they may be a life-changing secret to well-being for the giver, according to new research from the 2025 World Happiness Report and a surge of scientific studies over the past decade (CNBC). The findings, relevant for every society—especially in times of lingering post-pandemic uncertainty—show that benevolent acts such as volunteering, donating, and helping strangers are consistently linked to higher life satisfaction, improved mental and physical health, and even longer lives.