#Culture

A groundbreaking study has revealed that scents can fundamentally alter decision-making in mammals by forging indirect associations in the brain—findings that may pave the way for innovative treatments for mental health conditions in humans. The new research, conducted by a multidisciplinary team led by a doctoral student and supervised by a leading neuroscientist, used behavioral experiments in mice to explore how the brain’s response to smells influences future choices—offering important insights for both science and society.

Recent research has highlighted some of the most perplexing mysteries of human anatomy that evolutionary science still grapples to explain, sparking animated discussions among biologists worldwide. While Darwin’s theory eloquently describes the gradual adaptation of organisms, certain quirky features of the human body—such as our unique chin or the puzzlingly intermediate size of male reproductive organs—still defy straightforward evolutionary rationales. A new article by a University College London professor, published by the BBC, summarizes current thinking and lingering questions, offering Thai readers a fascinating window into the ongoing detective work of evolutionary biology (BBC Future).

Latest scientific research is dismantling the myth that humans are “bad smellers,” revealing that our sense of smell is not only ancient but deeply intertwined with memory and emotion—a connection far richer than previously thought. This new understanding sheds light on how even a simple whiff of a familiar odor can instantly transport us back in time, evoking powerful memories and emotions, and opens the possibility of harnessing scents in therapeutic, educational, and cultural contexts in Thailand and beyond.

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A wave of new research is upending common beliefs about motivation, revealing that pushing people harder with advice and pressure often backfires—while a gentler, evidence-based approach can dramatically improve follow-through. Published recently in Psychology Today by licensed clinical social worker and applied psychologists from universities in the US and UK, these findings challenge longstanding norms in Thai homes, schools, and workplaces, offering a fresh approach for Thai leaders, parents, and educators striving to inspire lasting personal and group change (Psychology Today).

In a world increasingly dominated by tracking devices, wellness routines, and strict dietary regimens, the pursuit of being “perfectly healthy” is coming under the microscope. A growing body of research and expert opinion now suggests that the quest for perfect health might, paradoxically, be undermining well-being. A recent article published on MindBodyGreen, featuring insights from a health entrepreneur, sheds light on the hidden costs of health perfectionism and encourages a shift towards a more balanced, humane approach to well-being (MindBodyGreen).

A recent study spotlighted by Parents.com has captured the attention of families across the United States and beyond by ranking the states with the “happiest” families in America. The research, which surveyed aspects of well-being from emotional support to financial security, reveals surprising regional differences and underscores the growing global interest in family life quality. While this study centers on the American context, its findings and methodologies offer valuable takeaways for Thai readers concerned with family happiness, societal wellbeing, and work-life balance.

The personal experience recounted in a recent Salt Lake Tribune opinion piece—of an individual forced to sever ties with conservative, immigrant parents after coming out as LGBTQ+—is not only poignant but also, sadly, emblematic of a wider pattern documented by international and Thai research. As dialogue around LGBTQ+ acceptance grows more visible in public and family spheres, scientists are compiling evidence that family rejection sharply increases mental health risks, but that targeted interventions and rising social support can, over time, help break cycles of alienation and trauma.

New research published in eNeuro reveals how the human brain tracks and navigates rapid emotional transitions, using music to illuminate the shifting neural landscapes behind our changing moods. This discovery, which highlights the powerful influence of previous emotional states on subsequent emotional experiences, holds promise for informing future therapies for mood disorders such as depression—conditions characterized by difficulty in shifting out of negative emotional states.

In a world where music soundtracks everything from daily commutes to spiritual rituals, the news that our brains process emotional music based on recent experiences is both intuitively familiar and scientifically groundbreaking. Thai readers, whose relationship with music spans mor lam and luk thung to Western pop, may find these findings particularly resonant, linking the local appreciation of musical storytelling with new understandings of mental health.

A growing number of parents are publicly embracing a “Not Fun Mom” philosophy—prioritizing vigilant safety and close supervision over carefree play and relaxation during child outings—a stance that has struck a chord across social media and reignited discussion about modern parenting styles and child safety. This trend, brought into the spotlight by a candid TikTok video, has received praise and sparked debate amid expert concerns about child injury prevention, especially in hazardous environments such as pools and beaches.

Kyoto, once revered as the tranquil heart of Japanese tradition and Zen, is facing an identity crisis amid a tidal wave of global tourism. Once known for its serene temples, quiet alleyways, and iconic geisha culture, the city now finds itself struggling under the weight of overtourism, as highlighted in a recent exposé by New York Magazine’s Intelligencer (nymag.com). As international arrivals shatter records, this former imperial capital is wrestling with preserving authenticity while accommodating millions of visitors seeking a slice of “the real Japan”—often with chaotic results.

A bold new wave of speculation about artificial intelligence has reignited debate among scientists and the public alike, as a prominent computer scientist and futurist asserts that humanity is on the verge of achieving the long-anticipated “singularity”—the theoretical moment when human and artificial intelligence fundamentally merge. According to the recently published book, “The Singularity is Nearer,” the extraordinary prediction is that this transformative event could occur within the next 20 years, powered by brain-embedded nanotechnology and exponential advances in computing power Yahoo News.

A sweeping new review of nearly 340 studies has cast doubt on the widely held belief that similarities between long-term romantic partners are the key to relationship satisfaction and longevity. While the idea that “birds of a feather flock together” dominates Western thinking, the research finds that actual similarity in personality, interests, and background may play a much smaller role in relationship success than previously assumed. Instead, it appears the feeling of being similar to one’s partner—rather than measurable overlap—could matter most for lasting happiness together (PsyPost).

A whiff of microwaved fish may linger in your kitchen—and your memory—but what makes some smells universally unpleasant while others draw fond nostalgia? Recent research from the University of Florida uncovers how our brains assign emotional value to odors, offering insights that could reshape approaches to sensory health and even clinical treatment of scent-related distress (SciTechDaily).

For Thais who cherish the bustling aromas of street markets or the stinging tang of fermented fish (pla ra), the subjective nature of “good” and “bad” smells is more than a curiosity—it’s a matter woven into daily life, heritage, and even mental wellbeing. As major Thai cities grow ever more cosmopolitan, and with mental health awareness rising, understanding exactly how our brain selects which odors to embrace (or reject) could have widespread impacts.

Vacations are meant to recharge our spirits and provide relief from daily routines, but new research warns that certain habits may be undermining the very relaxation holidaymakers seek. A recent feature in HuffPost collects insights from travel experts and mental health professionals, revealing that common vacation practices—from overplanning to obsessively comparing trips on social media—may be fueling stress rather than easing it (HuffPost). For many Thais who place great value on sanuk (enjoyment of life), these revelations offer both warnings and practical lessons against letting leisure turn into another form of pressure.

A groundbreaking psychology study published in the Journal of Research in Personality has uncovered that people around the world—including potentially in Thailand—tend to make strong, consistent judgments about a person’s personality based solely on their tattoos, but these assessments are usually inaccurate. Only tattoos judged to be particularly “wacky” or unusual line up, to a modest degree, with reality: such tattoos are linked with higher openness to new experiences, according to the researchers (PsyPost).

ChatGPT, a widely used generative AI chatbot, is becoming an emotional lifeline for individuals seeking support, with new research indicating a record number of people are turning to artificial intelligence for comfort traditionally sought from human therapists. The rapid rise in AI’s role as a confidant is stirring both hope and concern among mental health experts and policymakers worldwide — and it holds unique implications for Thailand, where access to mental healthcare remains a societal challenge.

A new research study has revealed a compelling link between out-of-body experiences and elevated rates of mental health symptoms and psychological trauma, deepening scientific understanding of this mysterious phenomenon and raising crucial questions for the Thai mental health community. The findings, originally reported in PsyPost, highlight the need for greater awareness and nuanced care for individuals reporting such experiences, which have long captured the human imagination but remain poorly understood in clinical settings.

New research is shedding light on a paradox long observed in entertainment and everyday life: some of the world’s funniest individuals also struggle with some of the deepest emotional pain. Recent findings compiled by a neuroscience expert in Psychology Today draw directly on brain science and psychological studies to explain this hidden connection, offering insights not only for global audiences but also for Thai readers who deeply value humor as a tool for social connection.

It often seems like a no-brainer: after months or even years away from beloved activities or close friends, one might expect people to jump at the first opportunity to return. But surprising new research suggests the opposite may be true—intense longing can actually morph into procrastination, with people intentionally delaying joyous reunions and experiences in the hope of making them even more meaningful. This paradox, revealed in a new study published in the journal PNAS Nexus and summarized by Neuroscience News, uncovers a hidden link between pleasure and procrastination that has powerful implications for personal happiness and social connection (Neuroscience News).

A sweeping new study by Pew Research Center finds that the United States stands out for its high religious identity and spiritual beliefs compared to other wealthy nations, revealing patterns that illuminate both global diversity and unique features of American private faith.

For Thai readers keen to understand both their position in a changing world and evolving global values, this research sheds light on how different societies experience religion and spirituality in daily life. With the survey encompassing 36 countries representing nearly half the world’s population, Thailand gains insight into international religious and spiritual trends that may shape local views, policy, and social debate.

Recent research highlighted by Psychology Today suggests that true self-care goes far beyond popular notions of pampering or taking breaks when overwhelmed. The article argues that authentic self-care demands a profound change in mindset and the way individuals relate to themselves, especially as many people still approach self-care reactively, only turning to rest and restoration after crisis and exhaustion have set in (Psychology Today).

This new wave of psychological research is particularly significant for Thai readers, as the stresses of modern living in Thailand—whether in bustling Bangkok or throughout the countryside—mirror global trends: rapid urbanisation, rising work demands, and recently, the lingering impact of the COVID-19 pandemic on mental health. Many Thais turn to rest practices only when they reach the point of exhaustion, reinforcing cycles of burnout. The research calls into question the sustainability of this “crisis-driven” approach to self-care, urging a more proactive and sustained relationship with one’s own well-being.

A wave of fresh scientific research has reaffirmed a growing understanding in psychology: even when traumatic memories seem to fade from the mind, the human body continues to carry traces of distress for years, sometimes decades. This discovery, recently highlighted by mental health advocates and major studies alike, is forcing a rethink of how therapy and recovery are approached—particularly for Thais who may have lived through periods of violence, natural disaster, or family turmoil.

Thai office workers, students, and professionals all know the familiar sting of embarrassment—stumbling in front of a crowd, forgetting to mute the mic during a Zoom call, or realising too late that your shirt is on inside out during an important meeting. While these moments often spark a desire to disappear, the latest research suggests that embarrassment isn’t simply a negative, cringeworthy feeling, but an essential glue for social connection and trust. According to new analysis published in June 2025 by The Conversation, psychologists and neuroscientists now view embarrassment as a crucial self-conscious emotion with powerful benefits for personal learning and community wellbeing (The Conversation).