#CurrencyMovements

Global tourism is changing faster than many industry players expected as three powerful forces — geopolitical tensions, currency movements and record-breaking heat — increasingly shape where people go, how they book and what they expect when they arrive. New reporting shows travellers are becoming more intentional, favouring destinations that offer value, safety and climate comfort, while using financial strategies such as prepaid packages to insulate themselves from volatile exchange rates. For Thailand, a destination that relies heavily on foreign visitors, these shifts bring both risk and opportunity: they could dampen arrivals from some markets even as they open doors to others if Bangkok and provincial destinations adapt quickly.