#DairyIndustry

A viral wellness trend promoting raw, unpasteurized milk has surged online, drawing warnings from medical experts and public health officials. Influencers on platforms like TikTok and Instagram tout supposed benefits, while health professionals stress significant risks from consuming unpasteurized dairy. This social-media-driven movement reaches urban Thai audiences quickly, challenging long-standing food-safety wisdom and affecting local readers.

Interest in raw milk isn’t new, but its rapid spread on social media adds a modern twist. Advocates claim unpasteurized milk preserves enzymes and nutrients harmed by pasteurization and may aid digestion. Messages tied to primal living and natural health draw millions of views, appealing especially to younger wellness followers who question mainstream food processing. However, these narratives often lack robust science and overlook documented dangers.

A viral “wellness” trend—drinking raw, unpasteurized milk—has swept through online communities, raising alarm among medical experts and public health officials worldwide. As influencers tout raw milk’s supposed health benefits on platforms like TikTok and Instagram, healthcare professionals urgently warn of serious risks associated with consuming unpasteurized dairy. This surge in interest, driven largely by social media wellness influencers, is confronting long-standing public health wisdom and challenging how consumers in Thailand, and elsewhere, assess food safety.