#Datingtrends

A new dating trend dubbed “cookie jarring” is drawing strong reactions from both relationship experts and young people experiencing the practice firsthand, with many labeling it “disgusting” and “gross.” This phenomenon, which involves dating multiple people at once while keeping some as backup options, is reportedly on the rise among younger generations navigating the complexities of modern romance.

In recent years, the dynamics of dating have shifted as digital technology and social media make it easier than ever to connect with potential partners. “Cookie jarring” describes a scenario where an individual, uncertain about their primary relationship, keeps a secondary person metaphorically “in the cookie jar”—available as an emotional or romantic backup should their main interest fail to pan out. According to leading relationship experts cited in a New York Post report, this trend is creating emotional turmoil and confusion for those left in the backup role, eroding trust and self-esteem for those caught in its snare.

Dating culture is evolving quickly, and a troubling trend called cookie jarring has sparked strong reactions among experts and young people. Many describe the behavior as distasteful and harmful to emotional well-being. Cookie jarring involves dating multiple people at once while keeping others as backups, undermining trust and self-esteem.

Digital dating makes connection easier, but cookie jarring uses a secondary option while a primary relationship might falter. Research and commentary note that this can create confusion and emotional turmoil for those kept in reserve. The practice contributes to a sense of instability in contemporary romance, especially among younger dating-app users.

A new psychological study is challenging longstanding stereotypes about sugar dating, revealing that these relationships often go far beyond mere financial transactions and frequently include authentic emotional intimacy, reciprocal influence, and complex motivations for both partners (gilmorehealth.com). Published in 2024 in The Journal of Sex Research, the work offers rare insights into a world that’s growing more visible in Thailand and around the globe due to the expansion of social media and dating platforms.

A 2024 study in The Journal of Sex Research challenges the stereotype that sugar dating is only about money. Researchers found that many of these relationships include genuine emotional closeness, negotiated power, and varied motivations for both partners. The findings come as sugar dating becomes more visible in Thailand and worldwide thanks to social media and dating apps.

For Thai readers, the study matters because it intersects with evolving ideas about romance, materialism, and personal autonomy. In Bangkok and other urban areas, conversations about dating are shifting as younger people navigate economic pressures and changing social norms. Traditional media often portrays sugar dating as exploitative, but the research from a clinical psychology team at a major U.S. university presents a more nuanced picture—one that mirrors how modern relationships adapt to financial realities and personal preferences.