#Decisionfatigue

In a world where fashion often signals individuality and status, some of the most influential figures—ranging from Silicon Valley icons to Nobel Prize-winning scientists—have become emblematic for doing the exact opposite: wearing nearly identical outfits every day. Recent research highlighted in a widely shared article explores the psychological and cognitive benefits behind this phenomenon, shedding new light on why great minds such as Apple’s legendary co-founder, a revered theoretical physicist, and prominent tech founders have opted for wardrobe simplicity as a core personal habit (glassalmanac.com).

The struggle to stop overthinking is a universal challenge in Thailand and worldwide, as daily choices fuel anxiety, burn energy, and dampen mental clarity. New research highlighted in a recent feature by VegOut Magazine reveals seven practical, scientifically validated strategies to help individuals reclaim their emotional wellbeing and lead happier, quieter lives—even amid Bangkok’s relentless pace and digital overload (VegOutMagazine).

At the heart of this report lies a simple message: Overthinking isn’t a moral defect, but a natural response from brains built for ancient dangers—now overloaded by small, modern-day decisions. This resonates strongly with Thai society, where technological advancement, urbanization, and social media have accelerated decision fatigue, especially among students and working adults in cities like Bangkok, Chiang Mai, and Hat Yai.

In a world dominated by round-the-clock digital connectivity and polished self-care routines, many Thais may find their energy mysteriously evaporating before the day is through. Fresh research, distilled by a prominent psychologist and summarized in a widely read Forbes article, reveals that it isn’t only overt stress and long hours that lead to exhaustion, but rather a collection of subtle, everyday behaviors that most people pass off as harmless. Understanding and addressing these quiet saboteurs could prove vital for many in Thailand’s rapidly urbanizing, tech-saturated society, where exhaustion is often worn as a badge of honour and productivity is prized above all else (Forbes).