#DecisionMaking

A groundbreaking new study reveals that individuals with higher intelligence are not only better at academic tests but are also significantly more accurate at predicting their own futures, offering critical insights for personal and societal decision-making. This finding, based on nearly two decades of data from over 3,900 older adults in England, is stirring debate about how Thai people and policymakers might approach health, financial planning, and education in a world of increasing uncertainty ZME Science.

A groundbreaking new study has found that individuals with higher IQs possess a significantly greater ability to predict life events, resulting in better-informed decision-making. The research, led by the University of Bath’s School of Management and published in the Journal of Personality and Social Psychology, sheds light on the crucial role intelligence plays not only in academic and occupational achievements but also in everyday judgments about health, finances, and personal safety. For Thai readers, understanding these findings could prove essential in navigating critical choices for both personal and national development.

A new study from the University of Arkansas reveals that stress significantly nudges people toward making riskier choices, with key differences in how men and women respond to decision-making under pressure. The findings, published in the journal Psychoneuroendocrinology, mark an important step in understanding how stress changes our judgment—a topic with direct relevance to the daily lives and financial wellbeing of Thais, especially in uncertain economic times.

At the heart of the research is a concept called “loss aversion,” referring to the well-established human tendency to fear losses more than we value equivalent gains—for example, losing 3,600 baht hurts more than the pleasure of gaining 3,600 baht. Under stress, however, this protective instinct weakens, resulting in bolder, riskier decisions. As the study’s lead author, an assistant professor of psychological science, explains, “In my own life, if I’m stressed, I’ll wait to make a decision that could have potential loss implications.” His reflection echoes a common experience for many Thai workers—such as hesitant investment decisions during periods of high job insecurity or fluctuating market conditions.

A groundbreaking study from the University of Bath’s School of Management has provided fresh insight into why individuals with higher IQs consistently make better decisions, linking superior intelligence to more accurate life predictions and improved outcomes. The research, recently published in the Journal of Personality and Social Psychology, demonstrates that cognitive ability not only affects academic and professional achievement, but also underpins day-to-day decision-making—from financial planning to health choices. For Thai readers, the study’s findings offer critical implications for education, public health communication, and social policy.

Emotionally intelligent individuals have a secret weapon for escaping the trap of overthinking—and it can be summed up in three powerful words: “Give it a try.” This action-oriented phrase, now supported by new research and psychology insights, offers a pathway for anyone paralysed by indecision to regain momentum and clarity in decision-making, with lessons that are especially relevant to Thai readers navigating work, relationships, and family choices.

Overthinking is a familiar, often stressful reality in modern life. Whether it’s the anxiety of picking a career, choosing a school for your child, or simply deciding which restaurant to visit with friends, the cycle of endless analysis can feel overwhelming. The significance of this news lies in its practical, research-validated advice for moving past hesitation—a common concern among Thais, where cultural emphasis on kreng jai (consideration of others’ feelings) can magnify decision-making anxiety. As reported by the American Psychological Association, a staggering 73% of adults admitted to feeling overwhelmed by overthinking at least once a week in a 2020 survey (APA).

In an era saturated with information, artificial intelligence, and rapid social change, recent scientific research is shedding new light on a timeless human trait: intuition. Once dismissed as mystical or unreliable, intuition is now emerging as a sophisticated mental tool—though one that demands careful cultivation and scrutiny for effective use in daily life and decision-making. Experts argue that in the face of overwhelming data and uncertainty, a well-honed intuition could be the inner compass modern Thais need more than ever.

As the pace of technological and societal change accelerates, relying solely on data and logic may no longer be enough to navigate the complexities of modern life. Recent research highlighted in Time Magazine’s piece, “The Surprising Science Behind Your Intuition” (time.com), and reinforced by studies from neuroscience and psychology, reveals that intuition—once dismissed as mere superstition or guesswork—can be a powerful inner compass if harnessed correctly. For Thai readers navigating periods of uncertainty, understanding the mechanisms behind intuition can offer practical tools for decision-making, resilience, and personal growth.

How many times have you ended your day wondering why accomplishing your personal goals—staying healthy, spending quality time with family, advancing at work—felt like a losing battle against time and old habits? According to the latest neuroscience research shared by a leading professor at the University of Pennsylvania’s Communication Neuroscience Lab, the answer may be less about willpower and more about how our brains calculate the value of every daily choice we make. Her insights, summarized in a new book and recently featured by the Next Big Idea Club, are reshaping how experts and the public alike understand decision-making and personal growth (nextbigideaclub.com).

A groundbreaking perspective from current neuroscience is reshaping how people worldwide—including Thais navigating a busy, goal-filled society—understand daily decision-making. Recent research distilled in “What We Value: The Neuroscience of Choice and Change” by Professor Emily Falk, a noted communication neuroscientist at the University of Pennsylvania, offers insight into why so many of us feel overwhelmed by conflicting goals and how we can recalibrate our brains to make choices more aligned with our evolving values and identities (nextbigideaclub.com).

In the digital age, where social media’s influence is ever-expanding, many assume that people have become more susceptible to groupthink. However, a recent meta-analysis suggests otherwise, finding that social conformity has remained surprisingly consistent over nearly two decades, despite the explosion of digital networking. These findings, alongside cutting-edge brain imaging studies, are helping scientists unravel how and why individuals choose to align with—or deviate from—their peers, with major implications for Thai society navigating rapid social and technological change (Counterpunch, 2025).

After every major event—an election result, a surprise business failure, or even a football match—how often do we hear people say, “I knew that would happen”? This feeling of inevitability after the fact is so common that psychologists have given it a name: hindsight bias, or the “knew-it-all-along” phenomenon. Far from being a harmless quirk, hindsight bias shapes how we recall and learn from experience, affects our judgments, and even influences fields as diverse as medicine, law, and policymaking. For Thai readers navigating rapidly changing global events, understanding hindsight bias can help us make more rational decisions and avoid costly mental mistakes.

Every day, people in Thailand—like in many countries—make decisions, big and small, often based on the information that comes most readily to mind. Whether it’s choosing a school, selecting healthcare options, or even deciding which road to take during rainy season, human judgment is rarely as objective as we might assume. One powerful but often unnoticed force at play is “availability bias,” a psychological phenomenon that shapes thinking and behavior based on the information most easily recalled, rather than all relevant facts [Simply Psychology], [Encyclopedia Britannica].

Imagine entering a Thai street market and seeing a beautifully woven silk scarf with a price tag of 2,000 baht. Even if you believe the actual value is lower, that first price sets a reference point. When the vendor offers you a “special price” of 1,200 baht, it feels like a bargain—regardless of the true worth of the scarf. This common negotiation scenario is a classic example of the “anchoring effect,” a psychological phenomenon that subtly but powerfully sways our decisions, often without us noticing.

Imagine being offered a bet: flip a coin, and if it lands heads, you win 1,000 baht—but if it lands tails, you lose 1,000 baht. Most people, in Thailand or around the world, would decline such an even-odds bet. This instinctive fear of losing—despite the potential to win an equal amount—is no accident. In fact, it is a well-documented psychological phenomenon known as “loss aversion”, which profoundly shapes human decision-making in daily life, finance, relationships, and even national policy.

Imagine paying for a concert ticket, then waking up on the day of the event feeling sick as a tropical downpour soaks the city. Logic suggests you should stay home—your health is at risk, and the rain will make everything miserable. Yet, you force yourself to go, reasoning that if you don’t, your 2,000 baht ticket will be wasted. This everyday scenario, familiar to many Thais balancing spending and social obligations, illustrates the psychological trap known as the “sunk cost fallacy.” It is a common bias that leads people to continue investing time, money, or effort into a decision even when doing so no longer serves their best interest, all because they want to justify past, irretrievable investments. In a society where respect for personal sacrifice and resourcefulness is highly valued, understanding this phenomenon carries deep significance for both individual Thais and the nation as a whole.

A wave of new research is upending long-held beliefs about the “feel-good” brain chemical serotonin, suggesting its roles in everyday decision-making are far more intricate than previously thought. A recent article from MedicalXpress spotlights studies unveiling a complex serotonin system, revealing dynamic activity patterns that could revolutionize how scientists—and potentially clinicians—approach human behavior, mental health, and treatment strategies MedicalXpress.

For decades, serotonin has been popularized as a simple chemical messenger regulating mood, with its influence on happiness, depression, and anxiety immortalized in everything from health textbooks to Thai social media memes. In Thailand, where mental health awareness campaigns are gaining momentum and selective serotonin reuptake inhibitors (SSRIs) remain a first-line treatment for depression, understanding how serotonin truly affects everyday choices has wide-ranging implications. Scientific dogma once held that serotonin’s main function was to broadcast a basic reward or punishment signal, essentially nudging people toward or away from certain actions.

A major international research project led by the University of Ottawa is upending decades-old assumptions about how serotonin neurons function in the brain, with profound potential implications for treating mood disorders such as depression and understanding how our brains make binary decisions. Published in Nature Neuroscience on April 25, 2025, the study reveals that serotonin neurons—long thought to act as isolated units—actually form interconnected networks that collaborate and compete, orchestrating the brain’s serotonin output in ways far more complex than previously believed. The findings mark a major shift in neuroscience’s understanding of one of the brain’s most important neurotransmitter systems and open new avenues for targeted mental health therapies (Neuroscience News).

A groundbreaking new study published by an international research team led by the University of Ottawa is challenging decades-old beliefs about how serotonin works in the brain, uncovering a sophisticated web of interactions among serotonin neurons that could help redefine the treatment of mood disorders such as depression. Researchers found that instead of acting independently, clusters of serotonin neurons in the brainstem actively compete and collaborate, shaping both the timing and manner of serotonin release across different brain regions—a finding that overturns prior conceptions of a uniform serotonin signal and points to a more nuanced understanding of brain function and behavior (Neuroscience News).

A new study from Germany has found that a gentle, non-invasive brain stimulation technique—transcranial direct current stimulation (tDCS)—can subtly influence how quickly and flexibly people make decisions. In an experiment targeting a brain area deeply involved in planning and decision processes, researchers discovered that the type of stimulation applied was linked to either quicker choices or greater mental rigidity in volunteers. The findings not only shed light on the brain’s role in cognitive flexibility but raise timely questions for those in Thailand and across Asia interested in brain-boosting gadgets or educational interventions promising sharper thinking.