#DemographicChange

A new study published by BMC Public Health has revealed a dramatic rise in public attention toward infertility in China, using Baidu search data to map nationwide trends and public sentiment around reproductive health issues. As infertility rates have soared from 7.5% in 2007 to an estimated 18.2% in 2020—now affecting one in five Chinese couples of reproductive age—the demand for information and solutions is reaching new heights, underscoring both societal anxieties and gaps in healthcare infrastructure. The findings provide powerful insights for Thai policymakers and families as Thailand faces similar demographic transitions and a shifting culture around fertility and family planning.