#Deodorant

As Thailand braces for another sweltering summer, a growing international trend has caught the attention of both beauty enthusiasts and health experts: applying deodorant not just to armpits, but to various body areas prone to sweat and odor. A recent discussion in Slate, reflecting personal experiences with using spray deodorant on clothes and across the body, prompts the question—should Thais embrace this expanding application, and is it safe?

The growing popularity of “whole-body deodorants” is more than a passing fad. Major brands such as Dove and Lume have rolled out products specifically marketed for use on more sensitive or “non-traditional” areas—feet, the back, under the breasts, and even the groin—claiming satisfaction and safety for users seeking comprehensive odor control (CNN, Rolling Stone). This shift follows changing consumer hygiene habits in the global north, with the United States seeing a spike in sales of such products since 2024 (Forbes).

A hotter season is on the horizon in Thailand, and a growing trend is catching attention: deodorants designed for use beyond the armpits. Thai readers wonder about safety and practicality in humid climates when applying deodorant to clothes or other body areas.

Whole-body deodorants target areas such as feet, back, under-breasts, and groin, promising broader odor control. Brands highlight dermatological testing and safety, but experts warn that not every product suits every skin area. In the United States, multipurpose deodorants have gained momentum since 2024, reflecting a shift in personal care habits.