Rethinking “Heart Healthy” and “High Protein” Labels in Thai Shops
Shoppers across Thailand are bombarded with labels like “heart healthy,” “high in protein,” and “low-carb.” New research and regulatory debates question whether these claims are trustworthy and how they influence buying decisions. In many cases, the marketing buzzwords create a health halo that may mislead consumers about the true nutritional value of the product.
Nutriwashing, a term gaining traction worldwide, describes how marketers sprinkle health-oriented terms onto processed foods. A registered dietitian at Case Western Reserve University notes that such claims can steer people toward products they believe are healthier, even when those items are highly processed. International studies echo this concern, showing that some “high in protein” or “whole grain” labels accompany high sugar, artificial sweeteners, and preservatives.
