#Dietfads

In a dramatic turn of events highlighting the risks of social media-driven health fads, a prominent advocate of the extreme carnivore diet, widely known as the “Liver King,” has publicly admitted he was “wrong” about the purported benefits of eating only animal foods—including raw organs like testicles and liver. The revelation, made in a new Netflix documentary, is prompting renewed scrutiny of restrictive diets promoted online and stoking important conversations about nutrition, health, and disinformation for audiences in Thailand and beyond (UNILAD).

A high-profile online advocate of an all-meat eating pattern has publicly acknowledged that his extreme carnivore regimen may have been misguided. In a recent Netflix documentary, the Liver King admits he was wrong about the benefits of consuming only animal products, including raw organs. The confession fuels renewed debate about social-media health fads, nutrition science, and misinformation, with implications for readers in Thailand and beyond.

The Liver King rose to global prominence by presenting a hyper-masculine image built on animal-derived foods and a nearly komplett exclusion of plants. His family joined the act, sometimes eating bull testicles and raw liver on camera under a branding banner of an “ancestral” lifestyle. He claimed the diet helped his children’s health and allergies, attracting millions of followers and spawning a lucrative supplement line.

Protein has become the star macronutrient of the decade, with consumers in the United States and beyond embracing protein-rich diets at record rates. According to Cargill’s 2025 Protein Profile, in the US, a staggering 61% of consumers report actively increasing their protein intake in 2024, a substantial jump from just 48% in 2019 (Cargill, 2025). Supermarkets now brim with protein-enriched snack bars, cookies, even sodas and ice creams, while food manufacturers and social media influencers stoke the frenzy with bold claims about the benefits of high-protein diets. But as this “protein obsession” becomes a global consumer trend—advanced by viral dieting advice and evolving food industry strategies—nutrition experts are raising the alarm, warning of misunderstandings and potential health risks surrounding excessive protein consumption (San Diego Union-Tribune, 2025).

Protein has become the defining macronutrient of our era. In the United States and beyond, many people are increasing protein intake as part of everyday eating. Recent findings from a leading protein market study show that more than six in ten Americans actively boosted their protein consumption in 2024, up from about half in 2019. Supermarkets now feature protein-forward snacks, beverages, and desserts, while brands and social media amplify bold claims about high-protein diets. Nutrition experts warn that misconceptions and potential health risks can accompany this trend, underscoring the need for balanced guidance.