#DigitalCulture

A new trend is sweeping across South Korea’s youth: personality tests based on the concepts of testosterone and estrogen, labelled as ‘teto’ and ‘egen’, are becoming the latest markers of identity and compatibility, especially among young singles. This hormone-inspired typology is rapidly nudging aside the long-dominant MBTI as the go-to tool for self-understanding, social interaction, and even dating decisions—a phenomenon already echoed by pop culture and social media, and increasingly stirring discussion among experts.

A new wave of artificial intelligence (AI) companions is promising seamless emotional support and simulated relationships, but recent research warns that our growing reliance on “synthetic intimacy” comes with profound psychological costs. As Thai society rapidly adopts virtual assistants, chatbots, and AI-driven relationship apps, researchers caution that confusing machine simulation for genuine human connection could reshape our emotional well-being and disrupt core aspects of Thai social life.

The popularity of AI chatbots designed to act as romantic partners, friends, or even therapists has exploded globally. A striking example comes from a recent experiment by a prominent technology futurist who dated four different AI “boyfriends,” each powered by a major large language model such as ChatGPT, Gemini, and MetaAI. She described her experiences as “sweet and steamy,” but also admitted they revealed new, unsettling emotional possibilities. This trend, echoed throughout the international tech world, is now making inroads across Southeast Asia, including in Thailand, where the tech sector and the digitally native generation are increasingly turning to virtual relationships out of curiosity, loneliness, or a desire for frictionless companionship (Psychology Today).

As artificial intelligence rapidly becomes entwined with daily life, a new wave of research is sounding the alarm about the psychological risks of relying on AI for companionship and emotional support. A recent article by a cognitive psychologist and former tech industry leader highlights the rise of what experts are calling “synthetic intimacy”—a phenomenon unfolding as people increasingly turn to AI chatbots for personal connection, therapy, and even romance. With growing numbers across the globe, including in Thailand, engaging with AI companions, experts stress the urgent need to better understand the consequences for mental health, personal growth, and social cohesion. [psychologytoday.com]

A groundbreaking study released by researchers at the University of Brighton and the University of Coimbra reveals that ghosting and gaslighting—two behaviours increasingly prevalent in the digital age—can trigger depression and paranoia, particularly among young adults. The findings highlight not only the mental health risks associated with these relationship practices but also the broader impact of online dating culture on psychological wellbeing (The Independent).

Modern romance in Thailand, as in much of the world, is increasingly mediated by social media and dating applications. The latest research confirms suspicions long held by mental health professionals: the anonymity and ease of cutting contact online (known as ghosting) and manipulating a partner’s reality (gaslighting) are not just emotionally painful but measurably damaging to mental health. The study’s results are particularly relevant as usage of dating apps continues to surge locally, and mental health apps themselves find a growing market among Thais—82% of those surveyed by Rakuten Insight reported continued use of mental wellness apps in 2022 (Statista).

As artificial intelligence floods our daily lives with rapid answers at the tap of a screen, a new wave of research is raising urgent questions: Is our dependence on instant knowledge in fact undermining the very wisdom that makes us human? A recent analysis published in Psychology Today offers a sobering examination of what we lose when we trade reflection for immediacy—and what Thai society must do to reclaim the deep thinking that underpins both personal and collective growth (Psychology Today).

The rise of ghosting and gaslighting in digital-age relationships is causing significant psychological harm, especially among young adults, a new study reveals. Researchers from the University of Brighton and the University of Coimbra have found strong links between these increasingly common relationship behaviors and symptoms of depression and paranoia, raising fresh concerns about the dangers lurking within online dating culture (The Independent).

For Thai readers living in an era dominated by social media and dating apps, these findings underscore a growing mental health risk that may hit close to home. As relationship customs shift, digital rejection and manipulation techniques—once limited by physical proximity—now cross geographical borders with the tap of a screen. Whether someone has been abruptly ignored by a romantic prospect (ghosting) or repeatedly manipulated to question their own memory and reality (gaslighting), the psychological damage can be profound.

In the digital age, where social media’s influence is ever-expanding, many assume that people have become more susceptible to groupthink. However, a recent meta-analysis suggests otherwise, finding that social conformity has remained surprisingly consistent over nearly two decades, despite the explosion of digital networking. These findings, alongside cutting-edge brain imaging studies, are helping scientists unravel how and why individuals choose to align with—or deviate from—their peers, with major implications for Thai society navigating rapid social and technological change (Counterpunch, 2025).

Meta’s recently launched AI site has transformed private prompting into a public, social experience, causing both fascination and discomfort among users and experts. As the world’s leading social media company, Meta is experimenting with a Pinterest-like social feed for its Meta AI chatbot, allowing users to share their AI prompts and generated content with the world in just a few clicks. This change marks a significant shift from the traditional, private experience of using generative AI tools like ChatGPT, Google Gemini, or Claude, where prompts and outputs remained mostly confined to the user unless deliberately shared elsewhere.

The ongoing rise of artificial intelligence in art has ignited passionate debate around the world. Yet, in a recent in-depth interview with Time magazine, a Miami-based Panamanian photographer—known for her vivid, maximalist works tying together familial heritage and indigenous Panamanian textiles—chose optimism over anxiety. By actively collaborating with AI models like Stable Diffusion, Midjourney, Adobe Firefly, and Nova, she demonstrated how generative algorithms could become creative allies, not threats, in the evolution of the visual arts. Not only did she train an AI to replicate her artistic sensibilities over a year, but she also built an interactive exhibition where visitors could use AI to produce new works in her style and even be guided by a digital, video-chat “clone” of herself generated by AI. This groundbreaking exhibition, open until May 2025 in Miami, reflects a growing camp of artists embracing technology to augment human imagination.

A viral push-up challenge has reignited debate over universal fitness advice as health influencers and social media personalities continue to promote “one-size-fits-all” approaches that oversimplify individual needs. The latest flashpoint centers on an 11 push-ups benchmark for women—an arbitrary fitness goal that has gained traction across platforms like TikTok but is raising concerns among exercise scientists and registered dietitians.

Recently, an orthopedic surgeon and prominent health influencer appeared on a well-known self-help podcast, declaring that every woman should be able to perform 11 standard push-ups (not the so-called “girl push-ups” on knees). The pronouncement sparked a wave of online responses, with women documenting either their success in completing the challenge or their struggles to meet the standard. The viral moment highlights society’s fascination with clear, quantifiable measures of health—even when such goals lack personal nuance or scientific flexibility (Vox).