#Digitalfuture

A new warning from one of the world’s leading internet security executives signals growing trouble for publishers in Thailand and across the globe: users are increasingly trusting AI-generated answers and rarely click through to source links, threatening the sustainability of traditional news and information platforms (Engadget).

Cloudflare CEO, in a recent interview with Axios, paints a stark picture of the shifting digital landscape, where search traffic referrals have experienced a dramatic decline. This trend, he explains, is the result of internet users placing growing faith in AI chatbots’ responses, choosing summaries over original sources, and in the process eroding the ability of publishers to monetize their content. “Publishers are facing an existential threat,” the executive stated. The implications are not limited to the U.S. or Europe—Thailand’s publishers, bloggers, and local content creators are just as vulnerable in this rapidly evolving online ecosystem.

A warning from a leading internet security executive highlights growing risks for Thai publishers and global media alike. As more readers trust AI-generated answers, they click through to source links less often, threatening traditional news models and monetization. This issue extends beyond the United States and Europe to Thailand, where local publishers, bloggers, and content creators feel the effects of changing online behavior.

Cloudflare’s CEO described a shifting digital landscape marked by collapsing referral traffic. He explained that people increasingly prefer AI summaries over original sources, challenging publishers’ ability to earn revenue from ads and subscriptions. He warned that publishers face an existential threat as the online ecosystem evolves rapidly. Data cited suggests a dramatic drop in traffic to source pages, with Thailand’s media landscape no exception.