Thai Publishers at Risk as Users Ignore AI Chatbot Source Links, Cloudflare CEO Warns
A new warning from one of the world’s leading internet security executives signals growing trouble for publishers in Thailand and across the globe: users are increasingly trusting AI-generated answers and rarely click through to source links, threatening the sustainability of traditional news and information platforms (Engadget).
Cloudflare CEO, in a recent interview with Axios, paints a stark picture of the shifting digital landscape, where search traffic referrals have experienced a dramatic decline. This trend, he explains, is the result of internet users placing growing faith in AI chatbots’ responses, choosing summaries over original sources, and in the process eroding the ability of publishers to monetize their content. “Publishers are facing an existential threat,” the executive stated. The implications are not limited to the U.S. or Europe—Thailand’s publishers, bloggers, and local content creators are just as vulnerable in this rapidly evolving online ecosystem.