#DigitalHealthLiteracy

Many Thai readers encounter social media claims that stress-driven cortisol is the sole cause of belly fat and facial changes, labeled “cortisol belly” and “cortisol face.” A recent analysis by The Conversation argues the science is more nuanced, and most people should not fixate on this hormonal hype.

Social media shapes health beliefs but can also fuel anxiety and oversimplification. Influencers have popularized terms like “cortisol belly,” blaming stress for stubborn weight and touting unproven “cortisol detox” products. While catchy, these messages often lack solid medical backing and aim to drive clicks and sales. They risk promoting unrealistic body standards among Thai youth who spend increasing time online.

Scrolling through TikTok or social media, many Thai readers may have encountered alarming claims asserting that stress-induced cortisol is the main culprit behind stubborn belly fat and unwanted facial changes, often labelled “cortisol belly” and “cortisol face”. However, a recent analysis published by The Conversation dispels much of this online panic, highlighting that the scientific evidence paints a far more nuanced picture and suggesting Thais need not obsess over this hormonal hype.