#Digitalmarketing

Tourism destinations worldwide are facing the complex challenge of balancing image, safety, and reputation in an era where travelers are increasingly selective about where—and how—they holiday. A recent op-ed in The Boston Globe encapsulates the growing skepticism toward tourism promotions for destinations with troubled records, as well as the shifting perspectives of international visitors in 2025. With global travel rebounding unevenly after the pandemic and amid renewed geopolitical tensions, destinations ranging from Los Angeles to Saudi Arabia find themselves battling not just wildfires, state advisories, and human rights controversies, but also the formidable power of online reputation and tourism marketing fatigue.

Artificial intelligence is reshaping the world’s advertising industry at breakneck speed, fueling both anxiety and optimism as agencies, tech giants and creatives grapple with what some call the “death of creativity.” As Meta (formerly Facebook) and Google unveil AI tools that can automate ad creation and targeting, industry leaders now face stark questions about the future of work, the creative process, and the livelihoods of thousands—including here in Thailand, where the advertising industry is closely watching global developments.