#DigitalPsychology

A new study shows that simply tagging content as AI-generated can increase people’s belief in their own creativity. This psychological effect could influence education, business, and digital culture in Thailand. The research, summarized by PsyPost, indicates Thai viewers exposed to “AI-labeled” works feel more creatively confident, regardless of the content’s actual quality.

As AI-generated text, images, and ideas become more common in Thailand—from LINE chatbots to smart-city initiatives—this effect raises questions about how AI branding shapes self-perception and motivation. According to the study, participants who saw content marked as “AI-created” reported higher creativity confidence than those who viewed the same material without a label. The finding prompts educators and employers to consider how visible cues about artificial authorship might influence learning and innovation.

A groundbreaking new study has found that simply labeling content as generated by artificial intelligence can make people feel more creative themselves—a psychological effect that could carry big implications for education, business, and digital culture in Thailand. The research, published recently and summarized by PsyPost, suggests that Thai users exposed to “AI-labeled” works may experience an uptick in their own creative self-belief, potentially impacting everything from classroom engagement to workplace innovation.