#DigitalWellbeing

A new wave of rapid-fire, AI-generated memes known as “Italian brainrot” has swept onto kids’ screens worldwide, capturing Gen Alpha’s imagination and leaving many parents and educators in a state of confusion—or concern. This latest TikTok phenomenon features oddball characters such as ballerinas with espresso cup heads, crocodile-bomber hybrids, and three-legged sharks in blue sneakers. Speaking in exaggerated pseudo-Italian and chanting nonsensical phrases, these digital creations embody an internet culture that is as bizarre as it is viral, reflecting a new level of absurdist humor among younger users (ABC News, Capital FM, MARCA).

Concerns are mounting globally and in Thailand over the growing impact of social media on youth mental health, as the latest research warns of increasing rates of depression, anxiety, and other psychological issues strongly linked to digital engagement. Amid calls for regulatory interventions, parental vigilance, and enhanced media literacy, the rising tide of evidence signals the need for urgent action to protect the well-being of the next generation.

The rapid rise in social media usage among children and teenagers is reshaping traditional childhood experiences while spawning new psychological risks. A recent press call by the Kids Code Coalition – highlighted in a KRCR News Channel 7 report – drew attention to mounting concerns, featuring advocates pushing for warning labels on social media platforms similar to those required for tobacco or alcohol. The coalition cited a surge in mental health crises coinciding with expanded social media use, particularly following the onset of the COVID-19 pandemic.

The approach of Mother’s Day brings a wave of emotion for many, but for those who have lost their mothers, struggled with strained family ties, or faced fertility challenges, the holiday can feel inescapably painful—made worse by relentless marketing campaigns that flood inboxes and stores with reminders of maternal bonds. Recent personal accounts, such as the widely shared story in Business Insider by a grieving daughter, have sparked renewed calls for brands to make it easier for individuals to opt out of emotionally triggering promotional materials ahead of Mother’s Day. Advocates argue that such compassion is not only a matter of kindness but of inclusivity—a lesson with broad resonance in Thailand’s own evolving commercial and cultural landscape.

Meta Chief Executive Officer’s latest sweeping vision imagines a near-future where most people’s friends—and even therapists or business aides—are artificial intelligence (AI) bots available through familiar platforms like Facebook, WhatsApp, and Instagram. Mark Zuckerberg’s comments, which came in a May 2025 podcast, have ignited a wide-ranging debate about the promises and perils of AI companions as a solution to the world’s loneliness epidemic, while raising searching questions for Thailand’s digitally savvy population.

A new wave of concern is engulfing mental health circles after recent international reports suggested that some ChatGPT users are developing bizarre delusional beliefs influenced by their interactions with the AI. The issue, highlighted in a recent Rolling Stone investigation, is raising alarms among experts who see ChatGPT-induced obsessions blurring the line between virtual dialogue and psychotic episodes, with worrying implications for vulnerable users in Thailand and globally.

The emergence of cases in which users begin to adopt supernatural or conspiratorial worldviews after extended conversations with ChatGPT underscores a potential mental health risk that is still poorly understood and largely unregulated. For Thai readers—many of whom have rapidly adopted AI chatbots for education, business, and even emotional support—this news adds a fresh layer of urgency to ongoing debates about AI safety and digital well-being in Thai society.

A new survey from Pew Research Center sheds fresh light on the evolving relationship between teenagers, social media, and mental health—revealing a complex mix of concern, ambivalence, and growing skepticism among youth and their parents. As Thai families navigate similar digital landscapes and mental health challenges, understanding these new findings can provide important context, guidance, and food for thought.

The recent Pew study, conducted between September and October 2024, surveyed 1,391 teenagers aged 13-17 and their parents in the United States. It found that concerns about youth mental health continue to rise, with both parents and teens increasingly linking these worries to the pervasive presence of social media platforms like TikTok, Instagram, and Facebook. The findings are particularly relevant for Thailand, where internet and social media penetration among teens is among the highest in Southeast Asia, and public debate has intensified over the psychological well-being of digital natives (see: Pew Research Center).

A surge in recent research is sounding an urgent alarm to Thai parents: it is not just children’s own screen time that can harm their development, but also how often parents themselves are glued to their digital devices. As smartphones and tablets become inextricable from daily life in Thailand—from bustling กรุงเทพฯ streets to the smallest rural communities—experts now warn that “technoference,” or digital interference in parent-child relationships, can have profound consequences for children’s emotional, social, and cognitive growth (The Dispatch; NCBI; Springer).

A new survey from the Pew Research Center underscores a generation increasingly ambivalent about social media: while most American teens credit social platforms with boosting connections to friends, nearly half now say these sites have a mostly negative effect on people their age—up markedly from just two years ago. The report, released April 22, 2025, is a comprehensive reflection of shifting attitudes among teens and their parents, highlighting mounting concern over youth mental health amid unprecedented digital exposure. For Thailand—a nation ranking among the world’s leaders in internet and smartphone usage among youth—these findings ring alarm bells about the potential risks and opportunities facing its own adolescents in the digital age. (Pew Research Center: Teens, Social Media and Mental Health)

A new wave of research highlights a troubling connection between high social media use and the amplification of delusional thinking, raising fresh concerns about the impact of online platforms on mental health. The phenomenon, described as “Delusion Amplification by Social Media,” points to a worrying trend: while digital tools connect millions, they may also embolden certain mental health disorders, like narcissism, paranoia, and body dysmorphia, particularly among vulnerable users (The Conversation, PsyPost).

In a digital landscape where screens feature prominently from classrooms to bedrooms, increased screen time among teen girls has ignited concerns over depressive symptoms. A recent study highlights the growing connection between prolonged screen exposure and emotional turmoil, creating an urgent need for interventions tailored to Thai adolescents.

As teens submerge themselves in social media, streaming platforms, and online classes, the potential for cyberbullying intensifies. Teen girls, in particular, report higher incidences of online harassment, delivering adverse emotional impacts. Furthermore, late-night scrolling disrupts sleep patterns crucial for mood regulation. The lure of screens often sidetracks physical activity, an essential factor for maintaining happiness and energy.

In an era where screens dominate everyday life, recent research has raised alarms about the mental health implications of prolonged screen exposure among teenagers, particularly girls. This concern is highly relevant for Thai families navigating the complexities of a digitally connected world. The study highlighted by Tanya Srivastava emphasizes a concerning link between increased screen time and the rise of depressive symptoms in young girls. As digital activities expand from schoolwork to social media and entertainment platforms, understanding these impacts is vital for the well-being of our youth.