#Diversification

A forecast circulated in early 2025 warned of a sharp decline in inbound visitors to the United States, hinting at a broader slump for global tourism. Yet the downturn did not unfold as direly as expected. New analyses show a more nuanced reality: short-term dips in certain months were offset by stronger recoveries in other periods, shifts in traveler origins, and resilience in domestic travel. For Thai readers, the lesson is clear—forecasts are volatile, and Thailand must adapt quickly to evolving travel flows and policy signals.