#Doomspending

A new wave of stressed-out spending, dubbed “doom spending,” is sweeping across generations, promising quick emotional relief but bringing longer-term pain for wallets and mental wellbeing alike. The phenomenon has sparked attention from psychologists and financial experts who warn that, despite its appeal, impulsive retail therapy in response to stress or pessimism about the future is not the stress-buster many hope it will be. With Thailand and other nations facing economic uncertainties — from global inflation to job insecurity — this trend offers a timely cautionary tale for Thai readers navigating their own financial decisions and stress management strategies.