New Research Reveals How Everyday Internet Searches Reinforce Information Bubbles—And How We Can Escape
Groundbreaking research published in the Proceedings of the National Academy of Sciences (PNAS) has uncovered compelling evidence that ordinary people unconsciously contribute to the growth of their own information bubbles, simply through the way they type search queries online. This large-scale study, encompassing 21 experiments and nearly 10,000 participants, demonstrates that even without any intent to seek confirmation, our habitual online search patterns—and the algorithms designed to respond to them—subtly guide us towards ever-narrower realities. These findings have huge implications for how Thais access information, understand national debates, and engage with global topics in a time when digital literacy is crucial for an informed society (PsyPost).