#Economicwatch

A recent line of travel research has flagged a striking shift in luxury itineraries for 2025: Europe, once a staple of the expensive-trips dream, isn’t on the list of the priciest journeys. The hint that Europe isn’t among the most costly destinations has sent shock waves through the luxury travel industry and, by extension, Thai travelers who often pair European city breaks with Southeast Asian getaways or seaside retreats. While the full report covers a spectrum of destinations and pricing levers, the headline takeaway is clear: the calculus of “what makes a trip expensive” is evolving, driven by supply constraints, demand patterns, and the premium placed on unique or extreme experiences.