New Research Questions the Need for Electrolyte Drinks for Most People
A new report is casting doubt on the necessity of electrolyte powders, drinks, and tablets for the average person—a market that has ballooned to an estimated $38 billion in 2024 alone. As colorful bottles and attractive marketing campaigns promise better hydration, improved health, and even performance boosts, many Thais are left wondering: do these drinks really deliver on their promises, or are they just another health fad?
Electrolyte products are marketed to athletes, fitness enthusiasts, and even ordinary people who want to enhance their daily hydration. Popular in gyms and convenience stores across Bangkok, these drinks contain key minerals such as sodium, potassium, calcium, and magnesium—elements vital for maintaining fluid balance in the body, regulating heart rhythm, and ensuring muscle and nerve function. While sports drinks have become commonplace, public health experts say many Thais may be overestimating their benefits and underestimating the power of a regular balanced diet.