Electrolyte Powders Under the Microscope: Are “Magic” Hangover Cures Just Overpriced Hype?
With shelves across Thailand and the world increasingly stocked with convenient, eye-catching sachets promising instant relief from hangovers, dehydration, and migraines, so-called “magic” electrolyte powders have soared in popularity. However, new research and critical expert reviews suggest many claims behind these products are more marketing than true medical miracle—raising questions for health-conscious Thai consumers as these powders make their way into local trends and wellness routines.
Electrolyte powders, such as those sold under brands like Liquid I.V., are heavily promoted as cures for fatigue, headaches, post-exercise dehydration, and above all, hangovers. Market analysts project the global electrolyte powder sector could reach USD 4.6 billion by 2030, as such supplements experience a social media-fueled boom among office workers, students, and fitness enthusiasts alike (grandviewresearch.com). Yet, leading physicians and medical experts caution that the perceived benefits for most healthy adults are both overstated and potentially problematic.