#Embarrassment

Thai workers, students, and professionals know the sting of embarrassment—tripping in front of a crowd, forgetting to mute a Zoom mic, or realizing a shirt is on backward during a crucial meeting. New analyses suggest embarrassment is not just a cringe-worthy feeling but a key driver of trust, learning, and social cohesion. Research released in June 2025 highlights embarrassment as a meaningful self-conscious emotion with real benefits for individuals and communities.

Thai office workers, students, and professionals all know the familiar sting of embarrassment—stumbling in front of a crowd, forgetting to mute the mic during a Zoom call, or realising too late that your shirt is on inside out during an important meeting. While these moments often spark a desire to disappear, the latest research suggests that embarrassment isn’t simply a negative, cringeworthy feeling, but an essential glue for social connection and trust. According to new analysis published in June 2025 by The Conversation, psychologists and neuroscientists now view embarrassment as a crucial self-conscious emotion with powerful benefits for personal learning and community wellbeing (The Conversation).