#Embarrassment

Thai office workers, students, and professionals all know the familiar sting of embarrassment—stumbling in front of a crowd, forgetting to mute the mic during a Zoom call, or realising too late that your shirt is on inside out during an important meeting. While these moments often spark a desire to disappear, the latest research suggests that embarrassment isn’t simply a negative, cringeworthy feeling, but an essential glue for social connection and trust. According to new analysis published in June 2025 by The Conversation, psychologists and neuroscientists now view embarrassment as a crucial self-conscious emotion with powerful benefits for personal learning and community wellbeing (The Conversation).