#EmergingMarkets

Leisure travel is set to become a $15 trillion powerhouse by 2040, according to a landmark study by Boston Consulting Group (BCG), signaling an era of unprecedented opportunity—and challenge—for airlines, hotels, and tour operators worldwide. The report forecasts that the sector will triple in value from $5 trillion in 2024, driven by shifting demographics, fresh travel motivations, and groundbreaking use of digital technology in planning and experiences. These profound shifts carry particularly significant ramifications for Thailand, an established tourism hub in Asia primed to benefit—and compete—in this new global travel order.