New Research Unveils the Profound Power of Smell on Memory and Emotion
Latest scientific research is dismantling the myth that humans are “bad smellers,” revealing that our sense of smell is not only ancient but deeply intertwined with memory and emotion—a connection far richer than previously thought. This new understanding sheds light on how even a simple whiff of a familiar odor can instantly transport us back in time, evoking powerful memories and emotions, and opens the possibility of harnessing scents in therapeutic, educational, and cultural contexts in Thailand and beyond.