#Environmentalprotection

A quiet revolution is reshaping travel economics. As climate shocks intensify, destinations are testing small fees to fund environmental protection and resilience. Thailand stands at a crossroads: embrace a climate-focused tourism model or risk hollowing out its tourism crown.

The Maui wildfires and European floods highlighted a growing trend: countries are introducing dedicated fees to fund climate adaptation. Starting in 2026, Hawaii plans a 0.75% Green Fee on hotel stays, with proceeds channeled toward environmental protection and resilience. For visitors, that amounts to roughly 100 baht on a typical 3,000-baht room night. Beyond Hawaii, the trend is spreading to other popular destinations.

In Thailand, forests are shrinking. Yet a faith-driven conservation movement is growing, led by Buddhist monks in saffron robes who perform tree ordination ceremonies. The goal is to treat certain trees as protectors of the forest, fostering local pride and collective action against logging and development.

The practice, known locally as buat ton mai, illustrates how religion and ecology intersect in Southeast Asia. As deforestation alters rivers and wildlife habitats, communities view these rituals as both devotion and environmental advocacy. The ceremonies empower residents to defend ecologically important sites and encourage broader conservation efforts.

A surge in global tourism to Antarctica, the earth’s last great wilderness, has alarmed environmental researchers as nearly 125,000 travelers set foot or sailed its icy waters in the 2023–24 season—a leap from less than 8,000 annual visitors thirty years ago. New research warns that unless robust protective measures are enforced, Antarctica’s unique and fragile ecosystems risk irreversible damage from this increasing human presence (The Conversation).

This sharp rise in Antarctic tourism matters to Thai readers not only for environmental reasons but also because it mirrors the worldwide boom in “extreme” travel and eco-tourism, trends growing among Thai travelers seeking once-in-a-lifetime experiences. As Thai travel agencies begin advertising Antarctic cruises and expeditions, understanding the environmental price of such adventures has never been more important.

Global interest in Antarctica has surged, with about 125,000 visitors in the 2023–24 season up from under 8,000 three decades earlier. Researchers warn that without stronger protections, fragile ecosystems could suffer irreversible damage. Environmental and polar experts emphasize robust, enforceable safeguards to manage growing human activity.

For Thai readers, the issue resonates beyond conservation. It mirrors a worldwide boom in extreme and eco-friendly travel, trends that attract Thai adventurers seeking once-in-a-lifetime experiences. As Thai agencies introduce Antarctic cruise options, it’s essential to understand the environmental costs.

As protests against mass tourism flare up once again across Europe’s most visited destinations, the continent is experimenting with ambitious new strategies to strike a balance between tourism and residents’ quality of life. Policymakers, tourism boards, and local communities from Switzerland to Spain and Germany are rolling out innovative programs to fight overcrowding, preserve natural and cultural heritage, and rethink the very nature of travel in a post-pandemic age. The struggle underway in Europe offers vital lessons for Thailand, which faces its own battles with overtourism in places like Phuket, Chiang Mai, and the islands of the Andaman and the Gulf.

European cities are testing bold, long-term solutions to overtourism. Protests in top destinations have prompted reforms aimed at protecting residents’ quality of life, safeguarding natural and cultural heritage, and rethinking travel in a post-pandemic era. The lessons resonate in Thailand, where places like Phuket, Chiang Mai, and the Andaman and Gulf islands face similar pressures.

The Canary Islands and other hotspots have drawn global attention to housing pressures, resource strains, and crowded sites. Yet officials are optimistic. A wave of reforms focuses on decentralizing visitor management, expanding sustainable transport, and incentivizing responsible travel. Thailand’s Ministry of Tourism and Sports is already weighing similar approaches as international arrivals rise again after the pandemic.

A groundbreaking new study has revealed that genuine enjoyment of nature—rather than merely spending time outdoors—plays a crucial role in boosting individuals’ happiness and life satisfaction. Published in the Journal of Environmental Psychology in May 2025, the research offers a nuanced understanding that challenges common perceptions, highlighting the importance of emotional engagement with the natural world over sheer frequency of outdoor activity (PsyPost.org).

For many in Thailand, a country renowned for its lush national parks, stunning coastlines, and traditional reverence for natural beauty, the assumption has long been that more frequent visits to nature equate to greater well-being. Yet, this study out of Academia Sinica in Taiwan finds that the benefits of green spaces hinge less on how often people step outdoors and more on how much joy and pleasure they actually derive from these experiences.