#Etda

Thailand’s digital marketplace is booming, but a sharp rise in online complaints is revealing how quickly convenience can turn into risk. In the first eight months of this year, the official consumer-protection agency reports more than 27,000 online complaints filed by Thai shoppers. The increase, roughly one-fifth higher than the same period last year, highlights a serious challenge as households increasingly buy goods and services online, often from unfamiliar sellers and cross-border platforms. The numbers place e-commerce scams and the operation of illegal websites squarely at the top of fraud concerns, signaling both opportunity and danger in a fast-growing online economy.