#Eventtourism

The global sports tourism industry is enjoying unprecedented growth, drawing ever-larger crowds and delivering impressive economic returns—a wave Thailand is determined to ride with its new ‘Amazing Thailand Grand Tourism and Sports Year 2025’ campaign. As fresh research and sector analysis unveil new market trends and visitor expectations, Thailand is positioning itself as a regional leader in attracting sports-minded travelers, blending world-class events with rich local culture and hospitality.

Sports tourism—a travel segment centered on either attending or participating in sporting events—has become one of the most dynamic drivers in the broader tourism market. In 2023 alone, sports tourism generated an estimated $564.7 billion globally, and forecasts predict this figure will more than double, reaching $1.33 trillion by 2032, outpacing growth rates in traditional leisure tourism. Reports from leading travel and research organizations, including Research and Markets and Marriott Bonvoy, reveal that approximately 10% of all global tourism can now be traced to sporting events, fan pilgrimages, and sports-related activities (ConsumerAffairs).

A global surge in sports tourism is reshaping how travelers explore the world, and Thailand aims to lead the regional charge with the Amazing Thailand Grand Tourism and Sports Year 2025. Fresh market insights show that visitors increasingly seek sport-focused experiences, blending competitive events with culture, wellness, and authentic local hospitality.

Sports tourism covers both attending and participating in sports. Global estimates show a multi-trillion-dollar impact, with forecasts suggesting continued rapid growth well beyond traditional leisure travel. Industry analyses place roughly one in ten international trips within the realm of sports events, fan pilgrimages, and related activities. This momentum is fueling competition among destinations to host major tournaments, festivals, and adventure experiences—from city centers to smaller towns.