New Research Debunks Quick-Fix Habit Myths: Sticking Power Requires Months, Not Weeks
Emerging scientific research has shattered the widely-believed myth that forming a new habit takes just 21 days, revealing instead that it can require anywhere from two months to nearly a year for a behavior to become truly automatic. For Thais striving for change—whether adopting healthier lifestyles, cultivating language learning routines, or building positive daily practices—these findings offer both a reality check and a roadmap for lasting personal improvement.
The idea that new habits can be formed in just three weeks traces its roots to a 1960 book, “Psycho-Cybernetics,” written by plastic surgeon Maxwell Maltz. Maltz observed his patients adjusting to physical changes in about 21 days, but his anecdotal reflections were gradually misinterpreted over decades as scientific fact, mutating into an inspirational but flawed self-help mantra (James Clear; Scientific American). This “21-day” concept took off because it felt both achievable and motivating—even if it lacked solid scientific footing.