Ancient Survival Instinct Linked to Junk Food Cravings in Uncertain Times, New Research Finds
A new study explores why Thais and people worldwide reach for high-calorie snacks during uncertain times. The research suggests an ancient survival instinct for potential food shortages still guides visual attention and cravings for junk food. Experts say this pattern is shaped by long-term pressures, not just today’s stress. Data from the study are discussed in health and psychology outlets, reflecting global concerns about economy, disasters, and post-pandemic recovery.
Lead investigators from a psychology program and the Evolutionary Visual Lab conducted eye-tracking experiments to observe automatic food interest under different imagined scenarios. Unlike early surveys, this study measures real-time visual responses to food images, offering a direct look at attention and desirability in various contexts.