#Farmers

Maui County has taken a significant legislative step to strengthen agricultural tourism, now permitting “ag-tourism” as an accessory use in its agricultural districts, with the notable exception of Molokaʻi, according to a recent report by Maui Now. The change reflects broader trends in rural economies worldwide and offers valuable perspectives for Thailand as the Kingdom seeks to diversify tourist experiences and uplift rural incomes.

The move by Maui’s county council is a response to the growing recognition that farms can be much more than just places of production; they are also destinations where travelers can learn about local cuisine, sustainable agriculture, and traditional lifestyles. This shift, known as agricultural tourism or agri-tourism, is significant for rural regions’ sustainability, combining income generation for farmers with cultural exchange and environmental education. In Maui’s case, the expansion does not extend to Molokaʻi, reflecting local community sentiment and unique agricultural traditions on this less-developed Hawaiian island.

A heartfelt message from a veteran rural therapist, recently highlighted in InForum, is bringing renewed attention to the urgent mental health challenges faced by farming communities worldwide. As farmers across the globe—and in Thailand—continue to endure chronic stressors from financial instability, climate variability, and isolation, new research and international case studies underscore the importance of self-compassion, open communication, and community-based support as vital strategies to protect farmer well-being.

Veteran Minnesota counselor Ted Matthews, who retires this month after more than four decades working with rural families, believes the most important advice he can offer those enduring stress is simple: “Be kind to yourself.” Matthews’ approach, emphasizing the value of small steps like open, honest conversation and seeking help without stigma, has changed the lives of countless rural Americans. His work catalyzes discussions in Thailand, where farmers face a different but parallel universe of pressures.