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A recent Nature Communications study uncovers what happens in the brain in the split second of insight. Using advanced brain imaging, researchers traced how sudden flashes of understanding not only bring satisfaction but also physically alter how memories are formed. The findings could reshape learning and creativity strategies in Thailand and beyond.

For many Thai readers, solving a stubborn crossword or a tricky ลายแทงปริศนา (cryptic clue) is a common delight. While such “eureka” moments have long enlivened culture and education, their biological basis was unclear—until now. A team combining Duke University and German institutions used functional magnetic resonance imaging (fMRI) to observe brain activity before, during, and after these flashes of clarity.

A new study published in Nature Communications has revealed what happens inside the human brain in the split second when a solution dawns like a burst of light—commonly called an “aha!” moment. Using advanced brain imaging, international researchers have traced how sudden flashes of insight not only spark satisfaction but physically change how the brain stores memories, potentially revolutionizing how we approach learning and creativity both in Thailand and abroad (MedicalXpress).