#Foodheritage

Thai and Indian cuisines share surprising similarities, from fragrant curry pastes to the central role of rice. New scholarship and expert insights illuminate long histories, botanical roots, and migratory paths that connect kitchens across the subcontinent and Southeast Asia. For Thai readers, these connections reinforce cultural pride while showing how global exchanges shape national identity and soft power in an interconnected world.

Thai cuisine’s appeal to Indian diners goes beyond flavor. Both traditions layer spices, rely on fresh herbs, and feature curry as a central concept—known in Thai as kaeng and in Indian languages as kari. Thai curry paste blends lemongrass, galangal, and kaffir lime leaves with dry spices and coconut milk, an influence more pronounced in southern Indian cooking that underscores maritime trade and historical movement linking regions over centuries.

Recent research by a leading social psychology team shows that nostalgic foods and familiar scents—like fresh-cut grass or the aroma of a grill—do more than please the palate. They boost mood, strengthen social bonds, and enhance a sense of meaning and well-being. For Thai readers, these findings resonate with our robust traditions of shared meals, markets, and rituals that knit families and communities together.

In Thai life, sensory cues from cooking and gathering play a central role. The scent of grilled pork skewers at a busy market, or jasmine rice at a family dinner, can evoke cherished memories and reinforce cultural identity. Historically, nostalgia was viewed with suspicion in parts of Europe, yet modern psychology highlights its positive aspects: nostalgia often arises from hardship and serves as a healing balm by reconnecting us with loved ones and meaningful moments. Research compiled by ethical, peer-reviewed sources shows that thinking about nostalgic foods—without necessarily eating them—can improve self-worth, deepen connections, and increase overall life satisfaction.

Nostalgic foods and familiar scents like fresh-cut grass and the smoky aroma of hamburgers grilling do far more than pique our appetites—they awaken vivid memories, foster a sense of belonging, and even boost our psychological well-being, according to recent research published on June 17, 2025, by a leading social psychology team at an American university (theconversation.com). Their findings shed fresh light on the power of sensory experiences to connect us with treasured times, loved ones, and communal traditions—an insight that resonates deeply within Thai communities, where shared meals and social rituals play a central role.

A growing trend called bakery tourism is turning flaky pastries into powerful travel experiences. Rather than chasing Michelin stars, pastry lovers pursue the perfect croissant and share their finds online, turning small bakeries into must-visit destinations. This global wave is reshaping how people think about food travel and offers timely insights for Thailand, where café culture is thriving and social media shapes travel choices.

Bakery tourism sits within culinary travel, where enthusiasts seek authentic bakery experiences plus a sense of place. In a BBC feature, UK fans describe trading pubs for pastry meetups, driving cross-country to discover rare bakes, and planning trips around famed bakeries. The phenomenon is broad: in the UK, almost one in five small bakeries has opened since 2020, underscoring a surge in artisanal baking. Social media amplifies this movement, with Instagram and TikTok turning visually striking pastries into shareable experiences and drawing foot traffic to regional shops. In Thailand, the bakery scene is expanding rapidly as croissants become a local icon, with guided lists and reviews highlighting top spots.

A new wave of “bakery tourism” is sweeping across the world as travelers transform flaky pastries and artisan breads into sought-after cultural experiences. This movement isn’t fueled by Michelin stars, but by the lure of the perfect croissant. According to recent reporting by the BBC, bakery enthusiasts—or “pastry pilgrims”—now travel long distances, both locally and internationally, to sample artisanal baked goods, share the experience online, and support local bakeries. The trend’s surging popularity raises intriguing questions for Thailand, where café and bakery culture is blossoming and social media is reshaping how Thais think about travel and food.