#Foodlabel

A trip to the supermarket these days is as much a marketing battleground as a chance to stock up on groceries. With promises like “heart healthy,” “high in protein,” and “low-carb” splashed across everything from yogurt to granola bars, health-conscious Thai shoppers may feel reassured about their food choices. But new research and mounting global scrutiny reveal that these claims are often more about sales than substance—prompting both consumers and regulators to rethink how healthy our processed foods really are (Yahoo Lifestyle, 2025).

Shopping today often feels like navigating a marketing contest as much as choosing groceries. Labels such as “heart healthy,” “high in protein,” and “low-carb” appear on everything from yogurt to granola bars. New research and regulatory scrutiny suggest these claims are sometimes more about sales than substance, prompting consumers and authorities to reassess how healthy processed foods really are.

Why this matters for Thailand. Diet-related health issues—rising obesity, type 2 diabetes, and heart disease—are shaping health outcomes across Asia. As more Thais rely on convenient, processed foods, marketing tactics can influence public health efforts. For shoppers trying to make informed choices, front-of-pack claims can be misleading or confusing, masking the true nutritional quality of products.