#Foodlabeling

Strolling down the aisles of any modern supermarket, shoppers from Bangkok to Buriram are awash in attractive food packaging touting claims like “heart healthy,” “high in protein,” or “low-carb.” But intriguing new research and regulatory discussions are challenging whether these tempting promises really hold up—and how consumers in Thailand and worldwide might be misled by what’s known as “nutriwashing” or “healthwashing” Yahoo.

What is nutriwashing? Marketers routinely use buzzwords like “natural,” “gluten-free,” and “immune-boosting” to confer a health halo on processed foods. Yet, as Lindsay Malone, a registered dietician and nutrition instructor at Case Western Reserve University, tells Yahoo Life, “These claims influence consumer decisions by creating the illusion of healthiness, leading shoppers to choose products they believe are better for them when, in reality, they may still be highly processed and nutritionally poor.” Her warning echoes international studies that found many foods labeled as “high in protein” or “whole grain” may contain surprisingly high levels of sugar, artificial sweeteners, and preservatives PubMed, 2024.

Shoppers across Thailand are bombarded with labels like “heart healthy,” “high in protein,” and “low-carb.” New research and regulatory debates question whether these claims are trustworthy and how they influence buying decisions. In many cases, the marketing buzzwords create a health halo that may mislead consumers about the true nutritional value of the product.

Nutriwashing, a term gaining traction worldwide, describes how marketers sprinkle health-oriented terms onto processed foods. A registered dietitian at Case Western Reserve University notes that such claims can steer people toward products they believe are healthier, even when those items are highly processed. International studies echo this concern, showing that some “high in protein” or “whole grain” labels accompany high sugar, artificial sweeteners, and preservatives.

A recent Washington Post column questions the belief that “natural” foods automatically mean better health. The discussion invites Thai and international readers to reassess food choices in light of science, culture, and everyday eating habits.

In Thailand, organic and naturally labeled products have surged in popularity. Bangkok and Chiang Mai farmers’ markets buzz with shoppers seeking what they perceive as healthier options. While a varied, unprocessed diet supports well-being, some so-called natural foods may still carry health risks. Natural sugars and fats, for example, can contribute to obesity and heart-related conditions that already affect Thai communities.

The long-standing notion that “natural” food equates to superior health benefits is under scrutiny, inviting Thai and international readers to reconsider their food choices. A recent column by Tamar Haspel in The Washington Post explores why humans, including Thais who value health and traditional diets, are naturally drawn to foods labeled as “natural,” even in the absence of scientific backing source.

This discussion is particularly significant as it aligns with growing trends in Thailand where organic and naturally labeled foods have become immensely popular. Farmers’ markets across Bangkok to Chiang Mai are bustling with consumers seeking the perceived benefits of natural products. While consuming a varied diet of unprocessed foods aligns with a healthy lifestyle, some so-called natural foods may still pose health risks. For instance, natural sugars and fats can contribute to obesity, heart disease, or hypertension, issues already prevalent in Thai society.