#FoodLabeling

Strolling down the aisles of any modern supermarket, shoppers from Bangkok to Buriram are awash in attractive food packaging touting claims like “heart healthy,” “high in protein,” or “low-carb.” But intriguing new research and regulatory discussions are challenging whether these tempting promises really hold up—and how consumers in Thailand and worldwide might be misled by what’s known as “nutriwashing” or “healthwashing” Yahoo.

What is nutriwashing? Marketers routinely use buzzwords like “natural,” “gluten-free,” and “immune-boosting” to confer a health halo on processed foods. Yet, as Lindsay Malone, a registered dietician and nutrition instructor at Case Western Reserve University, tells Yahoo Life, “These claims influence consumer decisions by creating the illusion of healthiness, leading shoppers to choose products they believe are better for them when, in reality, they may still be highly processed and nutritionally poor.” Her warning echoes international studies that found many foods labeled as “high in protein” or “whole grain” may contain surprisingly high levels of sugar, artificial sweeteners, and preservatives PubMed, 2024.

The long-standing notion that “natural” food equates to superior health benefits is under scrutiny, inviting Thai and international readers to reconsider their food choices. A recent column by Tamar Haspel in The Washington Post explores why humans, including Thais who value health and traditional diets, are naturally drawn to foods labeled as “natural,” even in the absence of scientific backing source.

This discussion is particularly significant as it aligns with growing trends in Thailand where organic and naturally labeled foods have become immensely popular. Farmers’ markets across Bangkok to Chiang Mai are bustling with consumers seeking the perceived benefits of natural products. While consuming a varied diet of unprocessed foods aligns with a healthy lifestyle, some so-called natural foods may still pose health risks. For instance, natural sugars and fats can contribute to obesity, heart disease, or hypertension, issues already prevalent in Thai society.