#Foods

Protein is central to muscle maintenance and immune function, and global diet trends push fortified foods with extra protein. From yoghurt and bread to coffee and even some alcoholic beverages, the market is flooded with claims about protein benefits. But are protein-fortified foods truly better for health in everyday Thai life?

Experts agree protein matters. Current guidelines suggest about 0.75 grams of protein per kilogram of body weight for most adults. Some researchers argue this may be too low for certain groups—older adults, athletes, or people recovering from illness may benefit from 1.2–1.6 grams per kilogram. However, there is debate about extremely high intakes, occasionally promoted by social media, which may far exceed what the body can effectively use.

A growing share of daily meals in Thailand comes from ready-made options. While ultra-processed foods offer quick relief, recent insights highlight potential long-term health risks. Consumer behavior research shows UPFs can dominate daily diets for some adults, driven by convenience and easy access. A nutrition expert notes these foods are often high in added sugars, sodium, calories, and multiple additives, especially when meals rely on packaged snacks and ready-to-eat products.