#Foodtrends

As social media influencers continue to spark viral nutrition fads under the banner of “glow-up” – a term capturing the idea of rapid self-improvement – leading dietitians are sounding alarms about potentially harmful dietary trends gaining traction both globally and in Thailand. Based on the latest analysis by Western and Thai-registered dietitians, several popular habits promoted online, from extreme fasting to restrictive eating, are not only unsupported by scientific evidence but could also undermine physical and mental health, especially among young people. Understanding which “glow-up” trends to avoid is now a matter of public awareness as Thailand faces rising rates of diet-related illnesses and mental health challenges.

The humble tin of fish, once seen as little more than an emergency pantry staple, has vaulted into the limelight as the latest foodie obsession. Social media has driven a revival—dubbed “TinTok”—with a new generation embracing sardines, mackerel, tuna, and anchovies for their convenience, chic packaging, and purported health benefits. But amid the trendiness, nutrition experts and food safety authorities urge consumers to consider both the upsides and potential downsides before making canned fish a daily staple.

Tinned fish—once the mundane fare of convenience stores and hurried home-cooked meals—has recently undergone a dramatic repositioning in the world of food trends. Spurred by aesthetically pleasing packaging, ethical sourcing claims, and a surge of TikTok influencer endorsements, tinned fish is now being lauded as both chic and healthy, with a 91% increase in popularity on social media platforms in the last year alone, according to consumer data from Spate (Vogue). As Thai consumers become increasingly attuned to global health trends, the tinned fish phenomenon raises a pertinent question: How healthy are these shelf-stable seafoods, and how should they fit into the Thai diet?

From kitchen tables to the latest nutritional research, attitudes toward dietary fat are shifting dramatically. A recent article published in The Independent explores this transformation, illuminating how the longstanding beliefs about fat—once maligned as a dietary villain—are being reconsidered in light of new scientific evidence and cultural trends. In Thailand, where food culture and health policies intersect, this evolving global conversation resonates deeply, prompting both local consumers and public health officials to ask: should fat be back on the menu—and if so, in what form?

Nearly a third of American adults eat fast food on any given day, but new data from the Centers for Disease Control and Prevention (CDC) reveals their overall reliance on fast food is gradually decreasing. According to the report, “Fast-Food Consumption Among Adults and Children in the United States, 2021–2023,” just over 30% of U.S. adults aged 20 and above indulge in fast food daily, with 1 in 5 Americans getting at least a quarter of their daily calories from these meals. The data, which comes from the National Health and Nutrition Examination Survey conducted from August 2021 to August 2023, also points to shifting patterns among youth, suggesting evolving attitudes towards convenience food in American society (Deseret News).

“High-protein” labels are everywhere these days, from milkshakes to pancakes to even popcorn, tempting Thai consumers to believe they need more protein in their diets to be healthy, fit, and strong. But new research and leading nutritionists are urging caution: For the vast majority, especially in countries like Thailand, these boosted-protein products may simply be unnecessary—and little more than a marketing ploy.

Increasingly, food companies are leveraging consumer concerns about muscle loss, fitness, and general wellbeing to sell protein-fortified snacks, drinks, and even breakfast cereals. “Adding protein to foods is very beneficial—for the profits of that food. It is not based on health, it is not backed by science,” said the nutrition lead at Imperial College London and a prominent nutritionist at the health science company ZOE, in an interview with The Boston Globe’s recent report.

A new study published in Scientific Reports has cast doubt on the reputed health benefits of protein bars, products that are rapidly gaining popularity among health-conscious Thais and urban professionals worldwide. Despite their status as convenient snacks for those with busy lifestyles—or for gym-goers seeking quick post-workout protein—recent research shows that not all protein bars deliver the nutritional punch they advertise, and Thai consumers may want to take a closer look at what’s really inside these trendy bars.

A recent wave of scientific research is challenging some of the most cherished assumptions about homemade versus processed foods, revealing that the health benefits of cooking at home may not be as clear-cut as once believed. This new evidence, including a headline-grabbing study reported by Fox News and grounded in contemporary scientific literature, is pushing nutrition experts and the general public alike to reconsider what truly makes a diet healthy – a debate with significant relevance for Thai families navigating the fast-changing landscape of modern food choices (Fox News).

Carbohydrates have been unfairly demonized in many popular diets, but new expert-backed research reveals the crucial role high-protein carbohydrate foods play in both maintaining overall health and maximizing muscle growth. Dietitians warn that “you should not be afraid of them”—a message that challenges longstanding fears about carbs among Thai and global health-conscious communities. The real secret, experts say, is choosing carbs that pull double duty: offering both the enduring energy of complex carbohydrates and the muscle-building benefits of protein. This new approach promises particular importance for Thailand, where traditional dishes like ข้าวผัด, แกง, and various beans and grains remain dietary staples.

A fresh wave of research and expert analysis confirms what nutritionists have long maintained—there’s no nutritional difference between brown and white eggs, regardless of price or popular perception. As consumers in Thailand and around the world reach for brown eggs, often convinced they’re making a healthier choice, leading scientists and poultry specialists want to set the record straight: the color of an eggshell tells you more about the hen’s genetics than the egg’s nutrients or health benefits, as highlighted in a recent report from Slate and backed by research from sources such as Healthline and the USDA (Slate, Healthline, USDA).

As Easter season draws crowds to chocolate aisles and Thai shoppers reach for imported indulgences, many wonder: is dark chocolate truly a healthier choice, or another sweet myth? The answer paints a nuanced portrait of Thailand’s growing appetite for cocoa—balancing pleasure, health, and tradition in a global context.

With the British Retail Consortium reporting some 80 million Easter eggs sold annually in the UK alone, questions about chocolate’s health effects surge each April. But the issue isn’t just seasonal—it’s increasingly relevant in Thailand, where chocolate consumption is rising and premium dark chocolate is taking center stage. According to Nichola Ludlam-Raine, a UK-based dietitian interviewed in The Times’ recent analysis, “Dark chocolate can be a nutritious addition to the diet in moderation. It contains polyphenols, especially flavanols, which have antioxidant and anti-inflammatory properties. These compounds have been linked to benefits such as improved blood flow, reduced blood pressure, and potentially improved heart heath” (original article, The Times, 2025-04-19).