#Forestbathing

A new study has revealed that “virtual forest bathing”—experiencing the sights, sounds, and even scents of natural forests through digital technology—can significantly reduce stress and boost mood, offering potential mental health benefits to people with limited access to nature. As Thailand’s cities grow increasingly dense and natural green spaces become harder to access for many urbanites, these findings carry important implications for stress management and wellness across the kingdom.

Originating from Japan, the concept of “forest bathing” or Shinrin Yoku involves spending quiet, undistracted time in a forest environment to calm the mind and promote health. Traditionally, this practice fosters deep immersion in nature, but modern lifestyles and urban expansion are rapidly separating millions—including Thais in cities like Bangkok—from such restorative environments. With green spaces shrinking and daily pressures mounting, experts have been exploring alternative methods to connect people with nature’s healing effects, even from within the cityscape.

In an era marked by economic volatility, global trade uncertainties, and the unrelenting pressure of leading large organizations, CEOs are reimagining their approaches to stress management—drawing from meditation, nature immersion, and even curated social media use to maintain their well-being. A recent report from Business Insider highlights how prominent executives are using a mix of traditional and modern wellness tactics to thrive under pressure, offering practical insights for leaders and professionals in Thailand who may be experiencing similar workplace stressors (Business Insider, 2025).