#Fourdayworkweek

A growing number of organisations worldwide are embracing a four-day work week, but does cutting a day really boost happiness and productivity—or is it just clever marketing? With large-scale research now emerging, the debate is shaping modern work culture, including conversations in Thailand’s rapidly evolving professional landscape.

In a recent overview published by business researchers in Psychology Today, the four-day work week (abbreviated 4DWW) is framed as either a compressed workweek—where employees work four 10-hour days for the same total hours—or a genuine reduction to around 32 hours weekly with no cut in salary or benefits. Growing in popularity post-pandemic, this model taps into worldwide trends toward flexible schedules, aiming to improve both employee well-being and organisational efficiency. According to the American Psychological Association, the percentage of companies in the United States offering a 4DWW jumped from 14% in 2022 to 22% in 2024, echoing global momentum (APA), and a LinkedIn survey found 54% of workers identified the 4DWW as among their most desired benefits (Asana).

A growing global movement toward a four-day work week is prompting Thai professionals to reimagine productivity and balance. But as organisations experiment, questions linger: can one fewer day truly boost happiness and output, or is it marketing hype dressed as innovation? The conversation is especially timely in Thailand’s dynamic business scene, where hybrid work and flexible schedules are taking hold.

Leading voices describe 4DWW in two forms: a compressed week of four 10-hour days or a genuine reduction to about 32 hours weekly with pay and benefits preserved. Post-pandemic demand for flexible schedules aligns with strong evidence that a shorter week can improve wellbeing and efficiency. In the United States, reports show a rise in 4DWW adoption from 14% of companies in 2022 to 22% in 2024, while a majority of workers in a LinkedIn survey highlighted it as a highly desirable benefit. These signals reflect a broader global trend toward balancing work with personal life, which Thai firms are actively watching.