Four-Day Work Week: Promising Path to Happier Workers or Just Modern Hype?
A growing number of organisations worldwide are embracing a four-day work week, but does cutting a day really boost happiness and productivity—or is it just clever marketing? With large-scale research now emerging, the debate is shaping modern work culture, including conversations in Thailand’s rapidly evolving professional landscape.
In a recent overview published by business researchers in Psychology Today, the four-day work week (abbreviated 4DWW) is framed as either a compressed workweek—where employees work four 10-hour days for the same total hours—or a genuine reduction to around 32 hours weekly with no cut in salary or benefits. Growing in popularity post-pandemic, this model taps into worldwide trends toward flexible schedules, aiming to improve both employee well-being and organisational efficiency. According to the American Psychological Association, the percentage of companies in the United States offering a 4DWW jumped from 14% in 2022 to 22% in 2024, echoing global momentum (APA), and a LinkedIn survey found 54% of workers identified the 4DWW as among their most desired benefits (Asana).