#Futureofwork

A new wave of powerful artificial intelligence systems from leading tech companies is increasingly producing factual errors. As these bots tackle complex tasks like reasoning and math, their tendency to generate misinformation—known as hallucinations—appears to be persisting or worsening. This trend is highlighted by a recent investigative report from a major publication.

For Thai audiences, the rise of chatbots and digital assistants touches everyday life, work, and education. When AI is used for medical guidance, legal information, or business decisions, these hallucinations can cause costly mistakes and erode trust.

A once-promising field is fading as the very technology it helped create evolves. Prompt engineering—crafting precise instructions to elicit better AI responses—rose with generative AI like ChatGPT. Now, industry analysis and executive commentary show that this niche is disappearing as AI models become better at optimizing prompts themselves. Instead of a standalone job, prompt engineering is increasingly an embedded skill found across many roles.

As AI became mainstream, many sought after “prompt engineers” to extract precise outputs. Job postings and media comparisons likened the skill to essential capabilities in business. Yet current research and executive interviews indicate that the role is shrinking faster than expected. Fast Company notes that AI is “eating its own” by automating prompt optimization, reducing the value of highly specialized prompt tweaks. Entrepreneur and Pluralsight echo the same trend.

A surge in artificial intelligence is reshaping jobs across industries, not just in tech hubs. Experts warn that anyone who works with words, data, or ideas should begin preparing for change. A recent opinion piece in a major U.S. newspaper emphasizes that the window for proactive action may be shorter than many expect, urging readers to build resilience now.

AI is already displacing some coding and content creation roles previously seen as safe from automation. What sets today apart is the speed of development; knowledge that felt current last year can become outdated within months. A respected professor from a leading business school notes that even with no further AI advances, the next decade will bring major shifts across professions. Yet many in the industry believe ongoing progress is likely.

As artificial intelligence (AI) technologies surge ahead at a blistering pace, it is no longer just software engineers and tech sector insiders who need to worry about their jobs being disrupted—according to leading experts, everyone whose work involves words, data, or ideas must begin preparing to adapt. The urgency of this message comes through powerfully in a recent opinion column in The Washington Post, which warns that the period of “grace” may be much shorter than many professionals realize (Washington Post, 2025).

A rapid surge in artificial intelligence is igniting a global conversation about the future role of people in work, culture, and decision-making. As AI systems become more capable and autonomous, experts warn that machines may eventually outperform humans in many tasks. The key question: how can Thai society keep humans central in an era of smart technology?

This debate matters in Thailand as automation could reshape job markets, education, and daily life. A recent international analysis highlights anxieties among workers and educators about obsolescence, while also sparking hope for breakthroughs that could benefit society if managed wisely. The challenge is to ensure humans remain essential contributors in a world where AI could surpass many cognitive and creative abilities.

A new wave of “reasoning” AI models is showing a troubling trend: the more capable these systems become, the more likely they are to fabricate convincing but false information. This phenomenon, known as AI hallucination, is drawing fresh concern from users and industries worldwide, including Thailand.

For Thai readers who rely on tools like ChatGPT and other AI assistants in learning, work, and daily life, the stakes are high. When AI systems are embedded in banking, healthcare, media, and public services, a higher rate of invented facts can undermine trust, decision-making, and public information accuracy.

Artificial Intelligence systems, particularly the large language models that drive today’s chatbots and virtual assistants, are experiencing a troubling twist in their evolution: the more advanced and “intelligent” they become, the more likely they are to fabricate convincing but false information—a phenomenon known as AI hallucination. New research and industry reporting reveal that the latest generation of “reasoning” AI models, despite appearing more capable and articulate, are showing a dramatic increase in these errors, raising serious concerns for everyday users and global industries alike.

The accelerating progress of artificial intelligence has sparked an intense international debate about the future role of human beings in society, with leading thinkers warning that AI could soon outperform people at nearly every task — raising fundamental questions about human relevance in work, culture, and decision-making. As technologies grow more sophisticated and autonomous, experts urge communities, governments, and businesses to grapple with the possibility of a world where AI is “better at everything,” and to consider urgent societal adaptations.

A wave of AI adoption among global giants is driving layoffs and reshaping industries. Companies like Klarna, UPS, Duolingo, Intuit, and Cisco are accelerating automation to cut costs and boost productivity in an uncertain economy. This trend matters for Thailand, where services, manufacturing, and a growing tech sector could face similar disruption if AI adoption accelerates.

For Thai readers, the story is a practical wake-up call. Thailand’s economy relies on logistics, retail, finance, and tourism—sectors already embracing digital tools. How will automation affect jobs here, and what can workers and policymakers do to stay ahead?

A recent wave of artificial intelligence (AI) adoption among global corporate giants including Klarna, UPS, Duolingo, Intuit, and Cisco is fueling a surge in layoffs, sparking growing concerns over employment security as automation reshapes entire industries. The trend has significant implications for Thai businesses and workers as the pressure to integrate AI and streamline operations intensifies across Southeast Asia’s largest economies.

An in-depth article by Forbes highlights the accelerating pace at which leading companies are deploying AI to cut costs, raise productivity, and remain competitive in an environment marked by economic uncertainty, inflation, and fluctuating stock prices (Forbes). The dramatic shift, once described as “employee friendly,” now presents a stark reality: human positions are increasingly vulnerable as AI-powered systems become capable of efficiently handling tasks that previously required large teams of staff.

As artificial intelligence (AI) rapidly reshapes economies and societies worldwide, leading educators are warning that Thai students must urgently gain broader access to computer science education to thrive in the digital future. The international debate, exemplified by a recent analysis published in The Desert Sun, argues that understanding computer science is now as fundamental as reading, with AI’s pervasive influence touching nearly every industry and aspect of daily life (desertsun.com).

As artificial intelligence reshapes economies and daily life, educators warn that Thai students must gain broad access to computer science education to compete in the digital era. A recent opinion piece in The Desert Sun argues that understanding computer science is becoming as essential as reading, given AI’s reach across industries and everyday activities.

Thailand faces a stark reality: only a minority of students experience meaningful computer science before university. The government has begun integrating technology in classrooms, but experts say current plans and implementation lag behind the urgent global transformation driven by AI.

Employee burnout is no longer just a personal issue; it poses real risks to productivity and the economy. Recent analyses show companies lose billions yearly to lost output, absenteeism, and higher turnover. Thai leaders must act now to curb burnout and safeguard competitiveness, drawing on global findings and local context.

In Thailand, burnout hits hard in manufacturing, services, and tourism—sectors that often run at high tempo. A 2023 Thai labor survey found that about 64% of workers reported occasional or constant burnout. Global research echoes this, linking burnout to reduced engagement and higher costs from absenteeism and turnover. Data from these sources underline the financial and human toll on Thai workplaces.

Employee burnout, a phenomenon once considered a personal struggle, is now recognized as a crisis that threatens business productivity and the broader economy, with recent studies estimating that companies are losing millions each year due to lost productivity, increased absenteeism, and higher turnover. The urgency for leaders to act has never been higher as organizations in Thailand and around the world face growing pressure to address this silent epidemic and implement effective solutions (Forbes).